Activation Funnel
Last 8 weeks · cohort start
Median Time to Convert
stage → stage
Signup→Activated
1.4d
Activated→Habit
6.2d
Habit→Paid
11.8d
Paid→Expanded
42d
Retention by Signup Week
W0–W7 · % retained
Retention
0%
100%
Feature Adoption
of WAU