The essentials of crafting a visual identity
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Introduction
How to shape a visual identity from positioning to aesthetics, and when to rethink it along the way.
What makes a visual identity coherent, and why does it matter beyond a logo and a colour palette? It is the sum of every deliberate design choice your audience encounters. In this course, brand strategist and freelance designer Marta Feldstein walks through building an identity from the ground up, covering