Insights
Title
Type
Opportunities
Date created
Journey
Loyalty rewards feel worth it
Gain
3
Feb 24, 2026
Improving the Stay Ex…
Rooms are rarely ready early
Observation
1
Feb 24, 2026
Arrival & Check-in Fl…
Front-desk greeting sets the tone
Gain
2
Feb 23, 2026
Arrival & Check-in Fl…
Lobby feels calm on arrival
Gain
0
Feb 23, 2026
Improving the Stay Ex…
Guests expect visible sustainability
Need
4
Feb 21, 2026
Improving the Stay Ex…
Housekeeping standards must be consistent
Need
2
Feb 21, 2026
Improving the Stay Ex…
Booking patterns shift with rate alerts
Observation
1
Feb 20, 2026
Booking & Rate Comp…
Departure queue backs up at 11am
Pain
5
Feb 19, 2026
Departure & Follow-u…
Late checkout requests get lost
Pain
0
Feb 19, 2026
Departure & Follow-u…
Referral perk suggested by regulars
Need
0
Feb 18, 2026
Guest Loyalty Loop
Parking entrance is hard to find
Pain
2
Feb 18, 2026
Arrival & Check-in Fl…
Contactless room entry expected
Need
0
Feb 17, 2026
Arrival & Check-in Fl…
Speed matters more than upgrades
Observation
1
Feb 17, 2026
Booking & Rate Comp…
Cancellation flow takes too many steps
Pain
3
Feb 16, 2026
Booking & Rate Comp…
Value is judged against nearby rates
Need
0
Feb 16, 2026
Guest Lifecycle