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Yesterday
Hi Alex and Jana,
Hope the week has been kind to you both. We just signed the Rivergate rebrand, and the first thing I did was write down the two people I wanted in the room. You are the two people.
The scope is bigger than the usual identity refresh — packaging, signage, and a small motion system — which means there is room to actually try something instead of shipping the safe version.
Could we take 40 minutes this week to walk the brief and pull apart the parts that feel wrong? I'd rather argue about it early than discover it in round three.
Send me a couple of windows that work and I'll book the room. Looking forward to building this with you.
Best,
Marin
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