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🏝️

Mapping travel behavior

+2

Idea

We've noticed that 61% of users in our “first-time flyer” cohort used “save for later” in the last 30 days. What if we surfaced saved trips earlier in the booking flow?

Trips booked
Linear, total, last 30 days
Trips booked – Total
1k
750
500
250
0M
Trips booked – Total
Tue Apr 8, 2025
712 events
+286 from previous day
Apr 4Apr 12Apr 28
Save-for-later AU test
Total, last 30 days
Event
Saved trip?
Value
Book trip…
Overall 1,778
True61%
False39%

Validation

Users in Australia who see the new booking flow convert at a much higher rate than the ones on the original experience.

Decision

This feature increased our bookings in Australia by 18%. Let's ship it globally.

Aerial view of a tropical coastline, photo by Mikhail Nilov on Pexels
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Conversion to booked
2-step funnel, last 30 days
Saved-trip users · 71.4% Not saved-trip users · 3.08%
75%
50%
25%
0%
100%604
100%391
33%202
28%109
1 Search trip location 2 Trips booked

Outcome

Go team. Since launching, we've seen a steady increase in our booked trips globally.

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BoardsReports ⌄UsersEvents Open reports & boards ⌘ + K OrganisationAll project data
🧭 Conversion to booked How are searches converting into booked trips? ⋯ Save
CustomTodayYesterday7D30D3M6M12M
Compare ⌄ # Funnel steps ⌄
Analyse uniques by User ⌄
Insights Funnels Flows Retention
Steps+
1 Select step ⋮
2 Select step ⋮
Conversion criteriaAdvanced ⌄
Within 30 days
Totals
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Data warehouse

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Stream events directly from any digital product with an Orrery SDK. The developer docs walk you through choosing the right one for your stack.

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