Small & medium sized businesses
With the right tooling and the right partners, any team—whatever the budget—can pull real commercial value out of social and turn a small brand into a name people repeat.
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Kestrel supports just over 8,400 small and medium-sized businesses moving at the pace of social. The platform grows with your brand—making the daily work simpler even as your targets get harder. Every team is different, but these are the friction points we hear about most:
“I want to publish more and get creative with content, but there is too much on my plate and not enough hours in the week.”
“We have clear goals and a real strategy, but the native apps don’t give me the features I need to hit them.”
“I struggle to show leadership what social is actually worth, so getting budget signed off has been slow.”
Social eats hours—especially when you publish, reply and report separately inside every native app. Kestrel folds all of it into one continuous workflow, so a team of three can cover the ground a team of twelve normally would.
Pull every connected network and profile into a single stream, so incoming messages get a quick, informed reply.
Plan posts up to 11 months ahead on one calendar, then publish to multiple networks and profiles at once.
Label and sort conversations so you can find everything tied to a specific objective in a couple of clicks.
Save hours and stay a step ahead with automation rules and workflows you shape around your own team.
Nothing builds a brand—or a business—faster than genuine conversation. Tracking and answering every message by hand is another matter. Kestrel helps you grow a loyal community through proactive conversation management and customer care that sounds like a person.
lift in engagements across their two largest networks over a nine-week window.
“Kestrel doesn’t just make it easier to track the mentions and hashtags we use—it surfaces the people sharing our work from plain web links. That means we can join a conversation even when nobody has tagged us in it.”
Whether you are looking for a first plan or you are ready to put a new one into practice, the Kestrel platform and support team hand you the evidence and the confidence to chase real growth—and to show leadership why the channel earns its budget.
Explore and analyse conversation to learn who is listening, what they prefer and how they feel about the topics you own.
Learn about audience insightsShape your social data into one omni-channel view and pull performance and business insight from a single source.
Learn about reportingGenerate new product, service and content ideas by watching the trends and the gaps across your industry and its competitors.
Learn more about industry insightsUp and running—and seeing results—in days, not weeks.
Personal, quick and reliable customer support from named humans.
In satisfaction, support, usability and retention, per analyst reviews and real users.
Designed around the fundamentals of the work: publishing and engagement.
A customer-only learning portal and an insights blog for training at every level.
Capabilities the native apps don’t offer, so smaller brands reach the goals they set.
“Since moving to Kestrel we have far better visibility into what is working and what is not. We can move faster, and we understand how different audiences react to different content at different hours—so we plan around it.”
Our shortlist of the twelve social analytics tools small teams should look at this year—what each one is genuinely good at, and where it falls down.
Running social is complicated. The harder part is presenting the numbers so colleagues actually follow them. Start from our reporting template.
For Marcus Aldridge, digital director at Ridgeline, social is the clearest route to build a bond between the organisation, its members and the public it serves.
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