NORTHFOLD
Websites Insights

See exactly how your site is performing

Get a clear read on who is arriving, what they open and where they lose interest — with reporting built into every Northfold site.

Visits and trends

Find out where your visitors are coming from, what they came looking for, and how they move through your pages and products.

Folded pastel paper — by The World is a Stage, CC0 via Openverse
Visits
Last 30 days $ USD
Visits
4,182
+18% mo/mo
Bounce rate
47.2%
−4% mo/mo
Unique visitors
1,647
+21% mo/mo
Pageviews
8,391
+14% mo/mo
Visits
14 Sep – 13 Oct 2025 · 4,182 total +18% mo/mo
150Visits150
14 Sep21285 Oct13
Top devices by visits
Mobile Desktop Tablet
Top sources by visits
1,5001,500
DirectSearchSocialEmailOther

Visit overview

Watch how visits, unique visitors and pageviews move over time, and see at a glance which sources are bringing them.

Activity log

Follow the route people take through your site, page by page.

Geography

Understand which towns, regions and countries your visitors arrive from.

Search keywords

See the phrases people typed into a search engine before they landed on your pages.

Referral sources

Learn where your visits and sales are coming from and which channels earn their keep. Dig into individual referring links to see which write-ups and posts actually move traffic.

Two bowls on a dark table — by Arek Adeoye, CC0 via Openverse
Referral sources
Last 30 days $ USD
Visits
4,182
+18%
Revenue
$7,240
+12%
Orders
118
+9%
Conv. rate
2.8%
+4%
Avg order
$61.36
−2%
Rev / visit
$1.73
+7%
Visits
14 Sep – 13 Oct 2025 · 4,182 total
14 Sep21285 Oct13
All sources Search Social Direct Email
SourceVisitsRevenueOrdersConv. rateAOVRPV
Search1,608 (38%)$2,980442.7%$67.72$1.85
Direct1,142 (27%)$2,105363.1%$58.47$1.84
A jar of blossom on a maker’s table — by Altered Reality, CC0 via Openverse
Page performance
Last 30 days $ USD
8,391 pageviews
+1,029 (14%) more than the previous 30 days
How engaging is your content?

Use these three measures to understand how engaging your content is — where visitors linger and where they leave.

Learn more
Your page averages
Time on pageBounce rateExit rate
1m 04s47%62%
All pages with views
14 Sep – 13 Oct 2025 · 8,391 pageviews +14% mo/mo
PageViewsTime on pageBounce rateExit rate
Shop /shop2,91400:01:1234%58%
Linen table runners /shop/linen1,28600:02:0421%73%
Workshops /workshops84400:00:4762%19%
About /about71200:00:2968%44%
Contact /contact50800:00:2371%66%

Page performance

Use engagement measures like views, time on page and exit rate to work out quickly which pages are carrying the site.

“It is genuinely fascinating to see where in the world people find you, and which page finally convinces them to stay.”
Marisol Andrade, Founder
arbor-goods.com
Still life with a ceramic pitcher — by The World is a Stage, CC0 via Openverse

Store analytics

Understand how the shop is doing by tracking revenue, orders and units sold. Learn which sources and which products are earning the most, then work back through the checkout funnel to find what to fix first.

Pastel paper in overlapping folds — by Birch Landing Home, CC0 via Openverse
Sales by product
Search Last 30 days $ USD
Top products by revenue
14 Sep – 13 Oct 2025
$1,500Revenue$1,500
Linen runnerAsh boardSalt cellarBlush cupFeast setDip bowlStone vase
Product
Sales by product
14 Sep – 13 Oct 2025
ProductChannelRevenueUnits soldOrdersViewsConv. rate
Linen table runnerWebsite$1,41520201,5321.3%
Ash serving boardWebsite$1,35015157022.1%
Salt cellarWebsite$75025251,8111.4%

Revenue overview

Track the measures that matter — revenue, units sold, orders, visits, conversion rate, average order value and revenue per visit — as they shift week to week.

Top products

See which products are pulling their weight, with revenue and conversion rate side by side.

Checkout funnel

A plain visual report of how many visits turn into orders, and the step where people give up.

Abandoned carts

See how many carts are left behind, how many you win back, and what that is worth.

Check the numbers from anywhere

Keep a whole view of your site — pageviews, visits and sales — in your pocket, on the Northfold app.

A phone held up on a lit street — by Clem Onojeghuo, CC0 via Openverse