Get a clear read on who is arriving, what they open and where they lose interest — with reporting built into every Northfold site.
Find out where your visitors are coming from, what they came looking for, and how they move through your pages and products.
Watch how visits, unique visitors and pageviews move over time, and see at a glance which sources are bringing them.
Follow the route people take through your site, page by page.
Understand which towns, regions and countries your visitors arrive from.
See the phrases people typed into a search engine before they landed on your pages.
Learn where your visits and sales are coming from and which channels earn their keep. Dig into individual referring links to see which write-ups and posts actually move traffic.
| Source | Visits | Revenue | Orders | Conv. rate | AOV | RPV |
|---|---|---|---|---|---|---|
| Search | 1,608 (38%) | $2,980 | 44 | 2.7% | $67.72 | $1.85 |
| Direct | 1,142 (27%) | $2,105 | 36 | 3.1% | $58.47 | $1.84 |
Use these three measures to understand how engaging your content is — where visitors linger and where they leave.
| Time on page | Bounce rate | Exit rate |
|---|---|---|
| 1m 04s | 47% | 62% |
| Page | Views | Time on page | Bounce rate | Exit rate |
|---|---|---|---|---|
| Shop /shop | 2,914 | 00:01:12 | 34% | 58% |
| Linen table runners /shop/linen | 1,286 | 00:02:04 | 21% | 73% |
| Workshops /workshops | 844 | 00:00:47 | 62% | 19% |
| About /about | 712 | 00:00:29 | 68% | 44% |
| Contact /contact | 508 | 00:00:23 | 71% | 66% |
Use engagement measures like views, time on page and exit rate to work out quickly which pages are carrying the site.
“It is genuinely fascinating to see where in the world people find you, and which page finally convinces them to stay.”
Understand how the shop is doing by tracking revenue, orders and units sold. Learn which sources and which products are earning the most, then work back through the checkout funnel to find what to fix first.
| Product | Channel | Revenue | Units sold | Orders | Views | Conv. rate |
|---|---|---|---|---|---|---|
| Linen table runner | Website | $1,415 | 20 | 20 | 1,532 | 1.3% |
| Ash serving board | Website | $1,350 | 15 | 15 | 702 | 2.1% |
| Salt cellar | Website | $750 | 25 | 25 | 1,811 | 1.4% |
Track the measures that matter — revenue, units sold, orders, visits, conversion rate, average order value and revenue per visit — as they shift week to week.
See which products are pulling their weight, with revenue and conversion rate side by side.
A plain visual report of how many visits turn into orders, and the step where people give up.
See how many carts are left behind, how many you win back, and what that is worth.
Keep a whole view of your site — pageviews, visits and sales — in your pocket, on the Northfold app.