Target niche consumer and professional segments from our 3.4 million network of vetted research participants.
Inside the report:
By the numbers
“I work in B2B SaaS and had struggled for years to find good interviewees with niche experience. Two weeks on Cohortly and I had run 4 interviews with people with outstanding backgrounds (one had 19 years in our target role at an enterprise account). I don’t know how they get these people to talk to me, but I will keep paying them for as long as they can work this magic.”
–Marisol T.
Audience targeting
With Reach, you get on-demand access to our huge network of research participants. Target professional segments, demographic groups, consumer behavior, or any niche audience you’re after.
Target professionals by job titles, seniority, skills & software, company size, industry, and additional custom requirements.
Want to check feasibility for a specific audience? Sign up for free and launch a project in minutes!
Professional segments
Explore some of the occupation groups and industries you can target. This is just a small sample of what’s available—we can source a wide range of highly-specialized professionals to fulfill just about any study.
Major occupations are well represented within our panel and growing steadily through participant referrals and word-of-mouth.
| Major Occupation | Population |
|---|---|
| Teachers & educators | 41,000+ |
| Sales professionals | 27,000+ |
| Business owners | 26,000+ |
| General managers | 24,000+ |
| Customer service/success representatives | 22,000+ |
| Nurses | 21,000+ |
| Drivers | 13,000+ |
Featured segment
| Top occupations | Population |
|---|---|
| Marketing managers | 6,400+ |
| Product managers | 4,600+ |
| Sales managers | 4,300+ |
| Business development managers | 1,900+ |
| Social media managers | 1,700+ |
| Brand managers | 900+ |
| Sample of skills | Population |
|---|---|
| Project management | 12,000+ |
| Social media marketing | 6,300+ |
| Advertising sales | 5,200+ |
| Business development | 4,400+ |
| SEO copywriting | 2,700+ |
| Cloudledger CRM | 1,800+ |
Audience segment: 9 marketing leaders (CMOs, VPs) who work at ecommerce brands with at least $3M in annual revenue
Study details: A virtual product demo and 45-minute moderated feedback interview
Project setup: Loopcall integration; manual participant review for more control
Research team: An ecommerce business intelligence platform
He has taken part in 14 research studies on topics ranging from how he uses analytics and project management software at work to his personal experiences with digital banking and childcare.
“As a software Product Manager by day, I love using Cohortly to learn from other UX and Product Manager experts. Sitting in these sessions helps me become a better PM and hopefully give some useful feedback back to the community.” – Marco Reyes
Reliable user insight
Your research depends on qualified, trustworthy participants. Finding and vetting those participants is not a job we take lightly.
3.4 million panelists today with 3.75% growth each month
72% of panel acquired through word-of-mouth & social channels
96% of sessions result in positive feedback from the researcher
Alongside our broad recruitment efforts, we actively invest in niche markets through sponsorships, social outreach, targeted advertising, influencer campaigns, and industry publications.
We prioritize recruitment of niche markets based on researcher demand—meaning, if you need them, we’ll find them.
The high volume of research activity on our platform is constantly feeding rich data into our system to make it smarter, stronger, and more efficient.
Our matching algorithm captures valuable signal every time an application is submitted, a research session is completed, feedback is given, or a fraud check is run.
Bad actors are a rare occurrence. 96% of sessions get positive feedback, and less than 0.4% of active participants are ever flagged.
Sophisticated fraud detection spots accounts based on signup checks, re-verification, and ongoing platform activity. If a bad actor slips through, you can report them in-app and we’ll replace them for free.
Ready to recruit? Sign up for free and launch a project in minutes!