Case studies — Cinelane

Case studies

How this launch raised £612K on Groundswell

A behind-the-scenes look at a crowdfunding campaign that beat its target in eleven days.

Case studies

What does an electric motorcycle workshop have in common with a seaweed-leather shoe label? They both sell by showing.

Case studies

Fourteen years ago Rina and Toma Hidaka left steady jobs to save the family foundry. Their cast-iron pans now ship to seven countries.

Case studies

“We got to make the thing we were waiting for someone else to make,” says Brennan Adeyemi, president of Ravenlight Studios.

LIVE Case studies

“Technicians learn a repair once and then rewatch it in the bay,” says Phil Rowntree, head of the Marnier Academy.

Case studies

The decluttering author is making her method easier to follow than ever, in a video course hosted on Cinelane.

Case studies

“Having one place the whole floor can trust has saved us so many hours,” says Elena Pokorska, media lead at Aldergrove Coffee.

Case studies

“Cinelane Live means I stop worrying about the stream and start coaching,” says founder Iñaki Barreto.

Case studies

“A video is an invitation,” says chief executive Camille Sarrazin. “It asks people to help build the thing, not just buy it.”

Case studies

“People can see the thought that goes into the fruit,” says the marketing lead at Yumegaki Farms. “That matters enormously.”

Case studies

“Video lets us tell the whole story in a way that's far more vivid than words and stills,” says Rennick co-founder Dara Costa.

Case studies

“We had to share the science without losing anyone,” says founder Jonas Kerridge. “Video does that in ninety seconds.”

Case studies

“Films aren't going anywhere, but the way people meet them is different than it was,” says Brayford's marketing director.

Case studies

“Video is still the most direct way to reach someone,” says Mateo Sandoval, founding partner of Woodsalt Studio.