We've got Emberline beat
Weighing Pennant against Emberline? Pennant lets you set up and run campaigns without booking engineering time first. A data-first foundation means you reach and use your own records without a cap on them. Expect a better workflow builder, flexible data modelling, support that answers, and channels that work as one — in-app, push, SMS, email, and webhooks in a single flow, with custom reporting across channels, dates, and goals.
Top reasons companies choose Pennant over Emberline
| Emberline | Pennant | |
|---|---|---|
| Product trial | ✕ | ✓ |
| Managed onboarding | ✕ | ✓ |
| Webhook-triggered campaigns | ✕ | ✓ |
| Custom objects | ✕ | ✓ |
| Ad audience sync | One network | ✓ |
| Connected forms | ✕ | ✓ |
| Unlimited data points | ✕ | ✓ |
| Batch updates | ✕ | ✓ |
| Journey metrics | ✕ | ✓ |
Start for free
Unlike Emberline, you can open a 14-day trial and poke around Pennant before anyone has to call you.
Built to scale
From four-person startups to listed companies, the platform is architected to hold whatever volume you send at it.
Compliance made easy
Keep GDPR, CCPA, and HIPAA obligations met without spinning up a separate project to do it.
How Pennant wins
Multi-channel messaging
Move between email, push, SMS, and in-app inside one campaign. Emberline freezes the structure once a send is live, which rules out mid-flight edits and control-group tests across channels.
Data-first approach to messaging
Custom objects, webhook triggers, and nested data with no depth cap. Emberline meters data points, limits which event properties reach segment building, and makes you pick the right events up front.
Robust and flexible campaign builder
Unlimited custom event triggers, so a send can hang off any profile attribute, event, or action. Emberline only lets an event-triggered campaign read those properties for 30 days after the event fires.
After putting Pennant and Emberline side by side, we went with Pennant for the ease of integration, the transactional messages, our mobile push in particular, and the support we knew we would get.
With the flexibility and interoperability of Pennant, we've been able to build genuinely elaborate onboarding flows. We're firing webhooks, moving people down different paths, A/B testing, adding dynamic content, and segmenting automatically on where someone came from.
Send frequency is the whole strategy for us. We can't email customers daily, so raising frequency across channels is how we scale volume. The conversion rates say it is working.