Brightwell’s Support Report

We talk a lot about what good customer service looks like — so to stay honest about it, we publish our own support team’s core numbers in the open. Our team beats the usual industry benchmarks on reply rate, response time, CSAT and more, and we’d rather show the working than claim it.

P.S. We hit these numbers using Brightwell 💪

Last updated 6 hours ago

Chat: Average response time

Our average response time when replying to an inbound chat message during business hours.

Customers expect a live chat reply within about 2m 40s1.

1m 12s

90 day average

Minutes
86420
Jan 2Jan 11Jan 23Feb 2Feb 14 Feb 26Mar 7Mar 19Mar 29

Email: Average response time

Our average response time when replying to an inbound customer email during business hours.

Published benchmarks3 put email reply times somewhere between 12 and 24 hours.

1h 43m 20s

90 day average

Hours
43210
Jan 2Jan 11Jan 23Feb 2Feb 14 Feb 26Mar 7Mar 19Mar 29

Customer Satisfaction Score (CSAT)

CSAT is an industry-standard metric that tracks how satisfied a customer was with the service they received.

Surveys use a five-point scale, and averages above 90% are generally considered exceptional5.

98%

90 day average

Score
100%80%60%40%20%0%
Jan 2Jan 11Jan 23Feb 2Feb 14 Feb 26Mar 7Mar 19Mar 29

How do we clear every industry benchmark? We do it on Brightwell.

Great service is a quality problem before it is a speed problem. Brightwell puts agent and team conversation in one thread, so context never gets re-typed and nobody answers twice — which is how a small team ends up looking fast.

Take your customer service further

“I’d move house before I’d switch” and other real customer feedback

“Whoever came up with the idea of Brightwell managed to turn the least fun part of my week into something I actually look forward to.”

“I’ve been on Brightwell for a bit over four years now. I’d move house before I’d switch.”

“Brightwell is so good that I genuinely can’t picture running the desk without it.”

“It’s like email, but it finally makes sense.”

“Two weeks in and our first-reply time had already halved. Nobody had to be talked into it.”

Our support crew keeps ending up on stages

Kindly Customer Happiness Awards

Least Effort and Fastest Growth

2022

Kindly CSAT Index

Top 10 highest CSAT worldwide

2023

Distributed Tech Awards

Customer Support Software of the Year

2023

The Beacon Awards

Achievement in Customer Satisfaction & Service Team

2024

Learn more from Brightwell

Support team wearing headsets in an office — photo by Yan Krukau on Pexels

Article

How to reach 98% CSAT and build a support function people stay at

Read more
Taking notes during a video call on a laptop — photo by Diva Plavalaguna on Pexels

Webinar

The new rules of customer service, with the team at Fernpost

Read more
Colleagues celebrating together in an office — photo by Yan Krukau on Pexels

Article

A higher bar for service excellence: meet Brightwell’s 100 Standard Setters of 2025

Read more

Let’s set a higher bar for customer service

Data & benchmark sources:

  1. Tallybook tallybook.io/research/customer-response-time
  2. Meridian Service Group meridianservicegroup.com/notes/how-quickly-should-you-reply-to-email
  3. Deskwise Labs deskwiselabs.com/journal/live-chat-statistics
  4. Orbit Benchmarks orbitbenchmarks.org/newsroom/live-chat-drives-highest-customer-satisfaction
  5. Kindly kindly.support/library/customer-satisfaction-score-csat