We think a map should sound like the person who made it.

Freshet started as a habit. We kept sending friends the same scrappy lists of places — the bakery worth the detour, the swimming spot nobody posts about — and wishing we could hand over the whole thing at once. Every tool we tried asked for an API key before it asked what we actually wanted to say. So we built the opposite: drop a pin, write it in your own voice, and publish something that still reads like you.