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Make the pitch land

A field guide by R. Okonkwo & T. Halvorsen

DECK

Tessera Pitch Kit

Presentation

Meridian Labs

Product Brochure

Glazed bud vases still life, product shot by Didriks, CC BY 2.0

DOC

Tessera Brochure

Document

PDF

Tessera Interview Notes

Document

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Folders

Name	Visibility	Files	Last updated at
Discovery study	Private	4 files	A few seconds ago
Pitch Kit Drafts	Private	2 files	31 seconds ago
Design Critique	Shared	7 files	48 seconds ago
Tessera-Activation-Research	Private	18 files	14 hours ago

Recent files

activation_ratings.tsv

Spreadsheet

CriterionRatingComments

Clarity of setup4Fast, few dead ends

Responsiveness3Lags on import

Tone of guidance5Warm, not chatty

Craft of visuals4Charts read well

Time to first file3Two clicks too many

Recovery from error2Undo unclear

Mean rating #DIV/0!

radar_capability.png

Image

Tracking Navigation

funnel_dropoff.png

Image

Workspace created98

Account verified81

Setup steps done46

First file saved29

Folder shared17

catalogue_export.csv

Comma-separated

Handle,Title,Body (HTML),Vendor,Product Cat…

field-tee,Field Tee,,Marrowgate,Apparel & Acce…

field-tee,,,,,,,,,Small,,,,,field-tee-sm…

field-tee,,,,,,,,,Medium,,,,,field-tee-m…

trail-pant,Trail Pant,,Marrowgate,Apparel & …

brim-hat,Brim Hat,,Marrowgate,Apparel & Acce…

brim-hat,,,,,,,,,One size,,,,,brim-hat-os…

wool-sock,Wool Sock,,Marrowgate,Apparel &…