Everything journalists, partners and other curious humans need to tell the Kestrel story.
The U.S. writing-assistant company has picked up Clipwell, an AI-powered photo application built by the research group Northbeam Labs.
Read moreKestrel is an artificial intelligence trained to draft strong writing at roughly ten times human speed. The software is used by 96k monthly paying subscribers — from solo founders posting to a feed, to editorial teams shipping a content calendar. Our heaviest users say Kestrel gets them past the blank page by throwing out angles worth arguing with. Briefs, posts, emails, landing copy: name it and Kestrel can take a first pass. Folded into a working routine, it takes the drag out of publishing.
By the way, Kestrel had a hand in writing this page too.
Kestrel was founded in March 2021 in Providence, Rhode Island by Della Marchetti, Idris Bello and Wren Halloway. The model read an enormous slice of the open web, and then the founders taught it how a persuasive paragraph actually behaves. Very early on the company hit a strange kind of hyper-growth and a fandom to match — four customers have gone and got the bird tattooed on them.
Kestrel's 3 founders: Della Marchetti, Idris Bello & Wren Halloway
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Writes marketing copy that actually wins the click
FieldnoteKestrel writes a better first draft than most rooms
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Trusted by 96,000+ teams, from two-person studios to listed companies
Emory VidalCo-founder at Fieldcraft StudioI can do so much more, so much faster, because I'm cutting out a lot of the legwork in the drafting — the part that's staring at a blank page wondering what the heck I'm going to say.
Agency
Anik SingalFounder at Lurn CollectiveWe used to spend two days on a campaign brief. Now the first pass lands in twenty minutes and we spend the rest of the day making it sharper.
SaaS
Andrew RiisFounder at RA MarketingI am a pretty good copywriter, but this thing is gold. It saves me a ton of time coming up with fresh content. I give it some basic ideas and it spits out straight fire.
AgencyWilliam AcevedoHead of comms at VellumWearing a lot of hats at a nonprofit means writing is the first thing that slips. This gets a grant summary into shape before I've finished my coffee.
Nonprofit
Sadhbh Ni MhaoilEditor at HarboroughWe went from four posts a month to sixteen and the engagement went up, not down. That still surprises me when I look at the numbers.
Media
Sean VoslerAuthor at Seven Figure CopyWrite a small 18,000 word book that is now published. On top of the sheer volume, I am amazed at the quality.
SaaS
Lauren AndrewsHead of content at PinegroveThe brand voice setting is the whole thing. Three uploads later it stopped sounding like a robot and started sounding like our newsletter.
EcommerceCharlotte ChanFounder at Brand BabeI just discovered this today from the Trends group and I'm already blown away. Brilliant tool. I love how quick and easy it is to create good copy, and honestly it writes better than I ever could.
CoachingColin ScotlandConsultantInstantly fell in love with the product and the possibilities Kestrel offers. I've already shared it with some of my network and can see this playing an integral part of my work with clients going forward :)
AgencyAngela RinaldiOwner at Clove & CoIt's me and one part-timer. Kestrel is effectively a third person who never gets tired of writing product descriptions.
EcommerceMolly MahoneyFounder at The Prepared PerformerMy community will flip for how easy it is, and copy is a huge piece of what keeps them stuck.
AgencyAlbert WaddellGrowth lead at LatchkeyBeing on my own means I spend hours a day on words. Kestrel gives me back most of them, and the drafts it hands over are far past usable.
LocalDan SchwartzPartner at Northgate DigitalWe run eleven accounts. Kestrel took the reporting summaries and the first-draft social off my plate entirely, which is about a day a week back.
AgencyFerne RasakCreative director at AlmanackI seriously hated the idea of creating content; what I wanted to write was in my head but I could never get it down in a way that read well. That all changed since discovering Kestrel.
CoachingStacey MooreMarketing lead at LatchkeyI tell Kestrel what I want to write about and it comes back with copy I'd actually put my name on.
SaaSFind out what you'll end up making once the blank page stops winning.