Why we turned down the term sheet
Most software companies of our size have already sold twice. We'd rather keep the slower road: own our decisions, keep the team small, and build something still standing in twenty years.
Kestrel: the task app that keeps 2.4 million people and teams focused on finishing, not filing.
Learn moreThe written-first workspace that gives teams room to think, decide, and close the laptop.
Learn moreNorvik has been distributed since the first line of code shipped in 2009. No offices, no core hours — just proof that writing things down beats meeting about them, year after year.
We own the company outright, with no plans to sell or be absorbed. That means we can answer to the people who use Kestrel and Willow — and to each other — for a very long time.
Most software companies of our size have already sold twice. We'd rather keep the slower road: own our decisions, keep the team small, and build something still standing in twenty years.
A few things we've learned about compounding a durable product in a loud market — with hundreds of thousands of paying customers and no investors on the cap table.