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Everything we make begins with movement. Sport shapes more of daily life every year, on and off the pitch — it runs through culture, through cities, and through how well people live.

Key facts

All numbers relate to the year 2025

Our executive board

Chief executive officer &
global brands

Nils Ekdahl

Portrait of Nils Ekdahl — photo by Prince on Pexels

Global sales

Amara Fofana

Chief financial officer

Reidar Holm

Global human resources, people & culture

Priya Raghunathan

Our purpose

Through movement we unlock what people can do

Sustainability

Our commitment to sustainability sits inside our purpose: through movement, we help people do more with the years they have.

For the first time, Halden was awarded the

Highest climate rating (A) in the global disclosure index.

We ask direct suppliers to replace coal in boilers with low-carbon fuels by 2027 and to maximise renewable electricity wherever it can be sourced by 2031.

96% of the polyester used at Halden was recycled. That makes the company an outlier — the worldwide share of recycled polyester sat near 14.2 percent.

Our values and behaviours

How we win…

Curiosity, ownership, craft

…while playing fair

Teamwork, integrity, respect

Our brand architecture

Performance Sportswear
Archive

Our mission

To be the most trusted sports brand in the world

Our people

48,417 Employees
Male47% Female53%

Number of nationalities: 162

Women in leadership

We are committed to raising female representation in management roles (director level and above) worldwide

to reach a gender balance of 50% by 2032

Employee split

34%Europe 6%Japan /
South Korea
17%North
America
18%Emerging
markets
12%Greater
China
13%Latin
America

Women in
management positions

38%

100755025

Our top sourcing countries

Footwear
Other14%
Vietnam41% China16% Indonesia29%
Apparel
Other39%
Cambodia26% Vietnam17% China18%
Accessories and gear
Other30%
China27% Pakistan19% Turkey24%

Financials

€ 19,428 million Net sales
Accessories and gear6% Footwear57% Apparel37%

Share of total net sales by region

North America20%€ 3,886 million
Europe31%€ 6,023 million
Greater China16%€ 3,108 million
Latin America12%€ 2,331 million
Emerging markets13%€ 2,526 million
Japan / South Korea8%€ 1,554 million

Operating profit€ 1,124 million

Operating margin5.8%

Key to our progress are our people and our culture. They give the identity its shape, drawn from our purpose and our mission.

Our purpose

Our purpose

Through movement
we unlock what
people can do

Our purpose — 'Through movement we unlock what people can do' — sets how we run the company, how we work with partners, how we make product, and how we talk to the people who wear it. We keep pushing at the edge of what a body can be trained to do, and we keep sport open to more of them.

Our mission

Our mission

To be the most
trusted sports brand
in the world

Athletes do not settle for average, and neither do we. The mission is plain: to be the most trusted sports brand in the world. Every day we come in to build and sell the best sports products anywhere, and to give the people who buy them a service worth returning for — all of it made in a way we can defend. We earn trust by being credible, open, and durable in what we do.

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Related

Investors

Annual report 2025

report.halden-group.com

Journal

Go behind the scenes at Halden

Read more

People & Culture

Where we play and perform

Read more

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