About
Everything we make begins with movement. Sport shapes more of daily life every year, on and off the pitch — it runs through culture, through cities, and through how well people live.
All numbers relate to the year 2025
halden
Our executive board
Chief executive officer &
global brands
Nils Ekdahl
Global sales
Amara Fofana
Chief financial officer
Reidar Holm
Global human resources, people & culture
Priya Raghunathan
Our purpose
Through movement we unlock what people can do
Sustainability
Our commitment to sustainability sits inside our purpose: through movement, we help people do more with the years they have.
For the first time, Halden was awarded the
Highest climate rating (A) in the global disclosure index.
We ask direct suppliers to replace coal in boilers with low-carbon fuels by 2027 and to maximise renewable electricity wherever it can be sourced by 2031.
Our values and behaviours
How we win…
Curiosity, ownership, craft
…while playing fair
Teamwork, integrity, respect
Our brand architecture
Our mission
To be the most trusted sports brand in the world
Our people
Number of nationalities: 162
Women in leadership
We are committed to raising female representation in management roles (director level and above) worldwide
to reach a gender balance of 50% by 2032
Employee split
Women in
management positions
38%
Our top sourcing countries
Financials
Share of total net sales by region
Operating profit€ 1,124 million
Operating margin5.8%
Key to our progress are our people and our culture. They give the identity its shape, drawn from our purpose and our mission.
Our purpose
Through movement
we unlock what
people can do
Our purpose — 'Through movement we unlock what people can do' — sets how we run the company, how we work with partners, how we make product, and how we talk to the people who wear it. We keep pushing at the edge of what a body can be trained to do, and we keep sport open to more of them.
Our mission
To be the most
trusted sports brand
in the world
Athletes do not settle for average, and neither do we. The mission is plain: to be the most trusted sports brand in the world. Every day we come in to build and sell the best sports products anywhere, and to give the people who buy them a service worth returning for — all of it made in a way we can defend. We earn trust by being credible, open, and durable in what we do.