Brand Refresh Handbook (v4).pdf

Nora WhitfieldToday

Refresh Timeline

  • Live document — add new updates, requests and open questions here
  • Ping the studio group whenever a milestone shifts
  • Partner teams: mark asset requests in Amber & tag "[Launch]"
Q1Q2Q3Q4
JanFebMarAprMayJunJulAugSepOctNovDec
Audit
Naming
Identity
Type scale
Web system
Rollout

Brand system

Nora WhitfieldToday

Canvas cover — pastel dusk clouds, photo by Adrianna Calvo, CC0

To Do:

Agree the typographic scale

Brand archive

Nora WhitfieldToday

Archive shelving, hand-coloured print via Rijksmuseum, CC0

Brand System

Nora WhitfieldToday

Canvas cover — pastel dusk clouds, photo by Adrianna Calvo, CC0

To Do:

Confirm palette with the studio

Brand Refresh Handbook (v3).pdf

Nora WhitfieldToday

Refresh Timeline

  • Live document — add new updates, requests and open questions here
  • Ping the studio group whenever a milestone shifts
  • Partner teams: mark asset requests in Amber & tag "[Launch]"
Q1Q2Q3Q4
JanFebMarAprMayJunJulAugSepOctNovDec
Audit
Naming
Identity
Type scale
Web system
Rollout

Brand Refresh Handbook (v1).pdf

Nora WhitfieldJun 13th

Working draft — no content yet

1