Writing a field interview brief

Learn how to shape an interview brief that keeps a field study focused, so every session returns evidence the team can act on. This lesson walks through framing the research question, recruiting to a screener, and writing prompts that surface behaviour instead of opinion.

Lesson Outline:

1. Why a brief matters: how a one-page brief protects scope when a study runs across four weeks.
2. Framing the question: turning a vague stakeholder ask into a decision the study can actually settle.
3. Screening participants: writing criteria that filter for behaviour, not job titles.
4. Drafting the prompts: sequencing warm-up, task, and probe questions to avoid leading answers.
5. Handing it over: packaging the brief so a second moderator can run the session without you.