One source for every string

Write the string once — keep it identical in design, in the build, and in the release.

Start for free

Publish to library

Kilderkin/Library

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Field labels3 marks Legal notices5 marks Warnings & receipts38 marks

Marks · 8

TBegin plan Start your plan headingcta 4 Teammate avatar - photo by Korede Adenola on Pexels

TFull name field Full name 4 Teammate avatar - photo by Thanh Xuan Nguyen Ly on Pexels

TPrivacy note We keep this to ourselves Use this exact wording — no paraphrasing 2 21

TSave action Save changes 21

Selected mark

EditCommentsHistoryVariants

21 uses across 4 spaces View all

Mark name TBegin plan

Text Editing

Start your plan 1 suggested edit

+ Insert variable

StatusIn review

AssignAssign to…

TagsAdd tag…

NotesAdd notes…

Step 1

Pull in your strings and let Howel spot the repeats

Bring the wording you care about into Howel, point at the phrases that show up in more than one place, and link them. From then on a single edit lands in every instance at once.

I agree to the
Service Terms
and Notices

Matches a library mark

TTerms consent37 I agree to the Service Terms

LinkIgnore

Step 2

Send approved wording to the shared library

Decide which phrasing is the house standard and publish it. From then on anyone on the team pulls the approved version instead of guessing at a fresh one.

Dismiss

Publish to library Mark name Dismiss CTA Preview

TDismiss CTA6 Dismiss CancelPublish

Step 3

Put the library where designers already work

Skip the digging. Pull approved wording straight into a file from the Howel plugin — drag a mark onto the frame and the right words are in place from the first draft.

Filler
text

← Selected 38|ProjectLibrary

Search the library…

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Buttons

Warnings

TDismiss4

TSave action8 Save

TDisclaimer3No outages are affecting your region

Agree once. Reuse forever. Ship the same words everywhere.

Keep the wording that matters in one place. When every approved phrase has a home, drafts start closer to done, reviews get shorter, and design, engineering and content stop arguing over which spreadsheet is current.

Content design Product design Engineering

Own the wording end to end — one library, wired into the tools, no more decks full of strings.

Learn more about Howel for content design

Warning copy house rules

How we word failures, limits and recovery steps across the product.

On by defaultUsed in 9 spaces

Rules 19 Add rule

Say what happened, then what to doLead with the fact, then give the one next action the reader can take. 1 example

Never blame the readerDrop “you failed to” phrasing and describe the system state instead. 1 example

Spell the month out where there is roomWrite March, not Mar. Use three letters and a period only when the column is narrow. buttons1 example

One warning per momentIf two rules fire at once, show the one the reader can act on first. 2 examples

1 suggested edit

Saved your changes were saved

• Lead with the verb