Send the first form
A short form covering the practice, the work you take on, and any Firnline certifications already behind you. It's the base layer everything else gets read against, so it's worth twenty unhurried minutes.
Why guide
with Firnline
Get the tooling, the funding and the crew that make an independent practice grow faster than it would alone.
Guide directory
Whether you run a twelve-person practice or work solo out of a van, your listing spells out exactly what you take on and how you charge for it — the directory is one of the most-visited pages we publish.
Browse the directory
Scrambler
Alpinist
Outfitter
Expedition
Route fund
Guides are already shaping how this work gets done — teaching it, writing it up, hosting the rooms where people argue about it. The route fund exists to keep that moving.
Running a clinic, recording a course, building a small tool, or trying something nobody has tried yet? Apply for £600–£16,000, or for help in kind, and put the idea in front of people.
Read the fund brief
Referral share
We work with 14,200 teams — Corrie Systems, Coldline Freight and Névé Group among them — and the accounts our own team can't take on get handed to guides who can. Referred work pays 22% back for the first two years.
See how routing worksWhat else you get
For the practices doing the sharpest revenue work anywhere, the guide programme is a well-stocked kit — the things you'd otherwise have to build, buy or beg for.
- Quarterly clinics
- A crew that answers fast
- A line to our engineers
- Pitch kits and decks
- Certification tracks
Pick your grade
Scrambler
You take on clean, well-scoped work and the clients you finish with keep coming back for the next one.
Key benefit: the material and office hours to move from one-off projects to a practice that repeats.
Alpinist
You're a known Firnline hand — the person larger teams call in when the route stops being obvious.
Key benefit: positioning, introductions, and inbound routed straight to your desk.
Outfitter
You've built a crew and you're carrying heavier, longer, more strategic engagements with it.
Key benefit: a working partnership with our team on mid-market accounts.
Expedition
You take the hardest revenue problems the largest organisations have, in the places where nobody has a playbook yet.
Key benefit: account planning, joint pursuit, and campaigns we build with you.
How the application runs
The guide application is four steps, and it's how we learn what your practice actually does. We read submissions in a batch at the start of each month.
Terrain check
We read the submission against what the programme needs right now. If the fit is there, we invite you to the next stage.
Show the work
Send two or three builds and ask a client to speak to what working with you was actually like.
Final read
Everything gets looked at together. Accepted guides go onto the published roster with a grade and a directory listing, and we send every decision in the first week of the month.
Who we take
Firnline Guides are curious, technical and — unavoidably — a bit obsessive about growth. Past that they arrive with decades of narrow, specialised experience: CRM surgery, paid media, no-code plumbing, whatever the account turned out to need.
- Reads what the customer actually needs
- Ships results a client can point at
- Tests, learns and stays ahead of the field
- Takes on the gnarly technical problems
- Pushes what AI-assisted revenue work can do
What guides tell us
“Our sellers walk into a call already knowing where the account sits, what changed last quarter and who signs. That came out of the record work we do in Firnline, and it turned a cold quarter into a booked one. We're carrying the same approach into every region we open next year.”
Ines Baptista
VP of Revenue Operations, Corrie Systems
“It has been the way we reach the smaller operators our field team was never going to get to. The connectors made it cheap to push what we know into their planning, and the ones who grew took us with them — which is the whole point of doing it this way.”
Theo Vandermeer
Chief Executive, Moraine Labs
Frequently Asked Questions
What is Firnline?
Firnline gives revenue teams one place to assemble what they know about an account, decide what to do with it, and send it — starting from a list you brought or one you put together here.
Step 1: Assemble the record
Firnline reaches 180-odd sources through a single lookup, so a record fills in from contact detail through to firmographics without anyone opening a tab. Teams usually see coverage roughly triple against a single-vendor feed, at a fraction of the spend.
Step 2: Let the model read
The research that used to eat a rep's morning — reading a site, skimming a filing, chasing a headcount number — runs as one more step in the route.
Step 3: Send it
Once the record holds up, generate messaging that leans on it and push everything back to the CRM, so a team can go from campaign idea to sent in a single sitting.
What kinds of teams use Firnline?
Mostly revenue and field teams between twelve and four hundred people, plus the independent practices in our guide directory who run it on a client's behalf.
Who on my team should run it?
Whoever already owns the account list. Operations people take to it fastest, but sellers build their own routes within a fortnight.
What does Firnline replace?
Usually two or three standing subscriptions, a spreadsheet nobody admits to maintaining, and a scraping script written by someone who has since left.
What can I actually build in it?
Territory maps, renewal watchlists, hiring-signal routes, tidy-ups that run nightly, and hand-offs that used to live in someone's inbox.
What changes about our current process?
The list stops being a static export. Records refresh on their own and the route reacts, so nobody spends Monday rebuilding Friday's work.
How does this hold up against stricter sending limits?
Well, in the sense that it pushes teams the right way: fewer sends, each one grounded in something true about the account. Volume-first programmes are the ones the new limits punish.
Why hasn't someone built this already?
Parts of it existed. Holding a single credit balance across 180 sources, and making the reading step cheap enough to run on every row, is the part that only became possible recently.
What does it cost?
There's a free tier with 900 credits a month. Paid plans start at £126 a month and scale on credits rather than seats, so the whole team can be in it.
How does it change an account executive's week?
The list arrives already researched, so the hours that went into checking go back into calls. Most teams report the shift inside a month.
Find the line,
then go climb it
Free to start — no card, no call.