Use cases / Brand studios

Campaigns at full speed

Ingest footage straight from set, let every asset tag itself on arrival, and hand off finished campaigns without the usual export-and-wait.

MERIDIAN solvent NORTHBANKSTUDIO
Art director reviewing a campaign wall of prints in a studio — photo by cottonbro studio on Pexels

[ 1 ]Real-time ingest from set

Basalt removes the handoff lag by making footage usable the moment it is captured.

When a shoot involves photographers, directors, brand leads and a delivery date that will not move, the slowest part is almost never the creative work — it is moving media from the field to the edit bay. Basalt uploads as the cards fill, so assistants can start pulling selects before the crew has wrapped.

Real-time streaming keeps high-res video and RAW stills playable without a download or a sync. Pull selects, rough a cut and prep grades from anywhere with a decent connection.

[ 2 ]Review and approval in one place

Basalt keeps feedback legible, timestamped and safe to send straight to a client.

Campaigns live and die on timely notes, and most review cycles are a mess of screenshots and reply-all threads. In Basalt, your team and your clients comment directly on the frame — video or still — and every note carries a timecode and an author.

Version history and approval states give everyone the same picture of where a deliverable stands, whether they sit in your studio or in the client's legal team. No more "v17b_final_FINAL.mov".

[ 3 ]Automatic tagging and search

Let the library organise itself, then search it the way you actually think.

A single campaign produces hundreds — sometimes thousands — of files: stills, cutdowns, behind-the-scenes, wardrobe references. Basalt reads them on ingest and writes back product names, talent, location, time of day and visual attributes like "blue hour" or "studio sweep".

Finding something becomes as simple as typing "autumn knitwear, Lisbon, golden hour". Whether you are building a new deck or recycling last season's footage, the archive answers straight away.

[ 4 ]Archives that stay usable

Turn a finished campaign into a living library instead of a cold drive on a shelf.

Your back catalogue is the most valuable thing a studio owns, and it is usually the least accessible — split across disconnected storage and drives nobody has plugged in for a year. Basalt Vault archives completed projects with their metadata intact and brings them back in seconds.

Need a frame from a holiday campaign three seasons ago for a new pitch? Everything stays previewable, tagged and searchable, inside the same interface your team already uses every day.

[ 5 ]One platform for every stakeholder

Agencies, clients and outside partners all work from the same source of truth.

Modern campaigns are made by distributed teams — a crew on location, editors in the studio, brand managers reviewing from three time zones away. Basalt gives all of them one place with live updates and permissions that make sense to a non-technical reviewer.

Rights and licensing get easier too: legal can check usage windows and account managers can coordinate a multi-market rollout inside the same interface that runs the creative work.

[ 6 ]What changes for the business

Business Impact

  • Shorter post cycles: cut campaign delivery time by removing upload and download waits entirely
  • Simpler reviews: feedback, approvals and client sign-off consolidated into one professional space
  • More reuse: tagged archives with visual search make pitch prep and content repurposing far faster
  • Lower running costs: stream high-res media in place instead of duplicating it across drives and buckets
Case study [ ]Read
Unbranded skincare bottles styled on a studio set — photo by Daria Liudnaya on Pexels

Fernwold

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Editor grading a cut on dual monitors in a dark suite — photo by Ron Lach on Pexels

Post-production

From set to share in a single afternoon

Use case [ ]Read
Floodlit stadium filled with spectators at night — photo by George Zografidis on Pexels

Live sport

Match day to archive, same day