Welcome

Larkspur98

The most complete course on how to launch, grow, and actually get paid for your newsletter. Taught by the operators who have already done it.

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THINKING ABOUT A NEWSLETTER?

We're handing over the playbook behind a nine-figure newsletter business.

Co-hosts

Mara Ellison

Cofounder @ Dawn Digest

Theo Vance

CEO @ Larkspur

Speakers

Rosalind Kerr

Founder @ Contrary Notes

Julian Boyce

CEO @ Dawn Digest

Ravi Menon

Cofounder @ Ledger Weekly

Cormac Hale

CEO @ Bullhorn Studio

Ada Whitfield

CEO @ Weekday Co.

Niall Feeney

Managing Editor @ Dawn Digest

Kendra Osei

Sports Editor @ Sideline

Ines Halvorsen

Deliverability Lead

Dov Shapiro

Founder @ Inbox Collective

Marcus Ihde

Founder @ The Rekindle

Priya Raman

Cofounder @ Smooth Ops

Emil Sandoval

Strategy @ Fieldnote

Deep dives into the handful of topics that actually move a newsletter from side project to business.

Direct access to editors and founders running some of the largest lists in the business.

An invite to the members-only community and the small live workshops that run alongside it.

Overview

Craft & Positioning

Work out who you are writing for and what they will trade attention for, then pick the business model that fits. Includes teardowns of six issues that outperformed everything else in their category.

Email & Deliverability

Where email beats every other channel and where it quietly fails you, plus a crash course in the authentication, warm-up, and list hygiene work that keeps you landing in the primary tab.

Audience Growth

How the biggest lists in the business got past 100,000 readers without buying their way there. Referral mechanics, paid acquisition math, cross-promo deals, and the channels that stopped working.

Revenue Models

Turning attention into income without burning the list down. Sponsorships, paid tiers, affiliate deals, courses, events — with real rate cards and the margins behind each one.

Scaling the Operation

The point where one writer is no longer enough — hiring your first editor, launching a second title, and pushing the brand into podcasts, events, and video. Told by people who have already done it twice.

The Circle

A standing room of working newsletter operators trading rate cards, subject-line tests, vendor recommendations, and the occasional post-mortem. Access does not expire.

Larkspur 98 vs. an agency

The best money you will spend on your newsletter this year.

	Larkspur98	Consultants & agencies
Cost	$749 for lifetime access	$420 per hour
Time to results	9–18 hours	Months to shortlist and onboard
Risk	Every speaker has already built one of the newsletters you are trying to copy.	Finding someone with the exact expertise your list needs is slow, costly, and easy to get wrong.
Time commitment	Fully self-paced. You decide how much time to put in and when.	Sourcing, briefing, and managing an outside team is close to a full-time job.

Get Started

Get started

This is a $3,860 value that we are opening up for $749.

Put your list into overdrive with the strategies and unglamorous details that come straight from people running newsletters at real scale.

Claim Deal

But don't take it from us — here's what the first live cohort said.

Testimonials

Callum Reyes recording a video review — photo by Korede Adenola on Pexels

Callum ReyesFounder, Chainmail Weekly

Ian Vorbach recording a video review — photo by Ben Khatry on Pexels

Ian VorbachCEO, SpaceDotBiz

Portrait of Daniel Berk — photo by Prince on Pexels

Daniel Berk@danielcberk

The @larkspur monetization session tonight was unreal.

Rate cards, floor prices, the whole spreadsheet — dropped by @ravimenon and @ada_whitfield with zero hedging.

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Elliot Rowe recording a video review — photo by Prince on Pexels

Elliot RoweCEO, Fantasy Life

Rhys Calderon recording a video review — photo by Korede Adenola on Pexels

Rhys CalderonEditor, Morning Floss

The highest-value part for me was the unscripted back-and-forth between @theovance and @marellison — no slides, just arguing about growth.

Rare to get that much operator detail. Impressed by the experimentation and the sheer volume of tests.

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Eve Dmochowska recording a video review — photo by Jake Nackos on Unsplash

Eve DmochowskaFounder, No Magic Beans

Portrait of Noah Edelman — photo by Korede Adenola on Pexels

Noah Edelman@noahedelman02

Learned more in five hours of @larkspur 98 than in five months of writing @wtfcrypto_.

Shout out to @theovance and @marellison.

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Portrait of Antonia Nevis — photo by Thanh Xuan Nguyen Ly on Pexels

Antonia Nevis@theantonianevis

One day in and I am already digging through @larkspur's first cohort archive.

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Portrait of Elena Crisp — photo by Foto Sushi on Pexels

Elena Crisp@elenacrisp

The @larkspur 98 course has been a tremendous experience.

So much detail is handed over, and @theovance always stays after to answer whatever is left.

Rare to find people this willing to pass on what they know.

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Portrait of Marco Ortiz — photo by Ben Khatry on Pexels

Marco Ortiz@marcoluis2186

What the cohort is getting out of @larkspur 98 on ad sales is worth several times the ticket. Thank you @ravimenon, @ada_whitfield, @rosalindkerr.

Session host answering questions during a live workshop — photo by Foto Sushi on Pexels

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Joseph Salzburg recording a video review — photo by Ben Khatry on Pexels

Joseph SalzburgHead of Marketing, Ferrytale

Portrait of Brandon Pisctek — photo by Prince on Pexels

Brandon Pisctek@brandonpisctek

Started applying what I picked up in week two and the open rate on @ferrytale moved from 31.4% to 47.2% in nine issues.

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FAQs

What should I expect once I finish the course?

A working plan for the next two quarters: a positioning statement you can defend, a growth channel you have actually tested, and a rate card you are comfortable sending to a sponsor.

Is there anything beyond the recorded sessions?

Yes — templates, the rate-card spreadsheet, deliverability checklists, and the community, where most of the day-to-day questions actually get answered.

Is this a live course?

The core curriculum is pre-recorded and self-paced. Workshops run live roughly every six weeks and are recorded for anyone who cannot make the room.

Do I get access to new material later on?

Every future session, teardown, and workshop recording lands in your library at no extra cost. Access is lifetime, not annual.

Who is this course for?

Writers somewhere between their first 500 and their first 50,000 readers who want the thing to pay for itself — and operators inside a media team who own growth or revenue.

Who should skip it?

Anyone looking for a growth hack that works without writing. The whole curriculum assumes you are willing to publish on a schedule.

What if I get nothing out of it?

Email us within 30 days, tell us what fell flat, and we refund in full. It has happened 11 times out of 1,247 seats so far.

What exactly is the community?

A private room of about 1,200 working operators, organised by stage and topic, with the speakers dropping in most weeks. No lurking-only tier — everyone shows their numbers.