A/B and multivariate testing for email
Havenpost takes the guesswork out of building campaigns people open. Run A/B and multivariate tests, then let the numbers pick the winner.
Sign UpLearn more about your list by testing against smaller segments first. Try different subject lines, images, layouts and send times to see what earns attention.
Pick the metric that defines a win for this campaign — clicks, opens or revenue — and we'll show you which version crossed it first.
As results come in, adjust the next campaign to reach your goal sooner. Retailers who test against revenue rather than opens earn roughly 23% more per send.*
“It's rarely obvious which version our customers will respond to. With Havenpost we finally found a rhythm that doubled our engagement and our revenue.”
Ilse Ravensworth, co-founder of Paperfold Studio
See her approach to testingWith the A/B tool you can put up to 3 variations of a campaign in front of your list and build a routine around what wins.
Move up to the Premium plan and test up to 8 combinations at once — subject line, content and send time together, in a single run.
Have 20 minutes? That's all it takes to sharpen your next campaign.
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