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JC
Registrations
Registrations
August 7|Breakdown
- Registrations
- 3,145
- Activation
- 46.5%
- Budget
- 3,000
AL
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murm.
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Metrics
AllEngagementFinancialsGrowthOnboardingPerformanceSupportAcquisition
| Metric name | Category | Owners |
|---|---|---|
| Activation Share of new users who activate within their first day. Activated means at least one completed order. |
Onboarding |  Tomas Reyner |
| Active days p50 Number of active days in the last 30 days for monthly actives. 50th percentile. |
Engagement |  Ebba Lindqvist An Trang |
| Ad clicks Interactions with performance marketing ads across all paid channels. |
Acquisition |  Cristian Bader |
| Ad CTR Ad click-through rate. Conversion from ad interaction to registered user. |
Acquisition | An Trang |
| Ad spend Spend on performance marketing ads. All online channels, excludes offline spend. USD. |
Financials | Ebba Lindqvist |
Slices
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Description
Share of new users who activate within their first day. Activated means at least one order.
Category
Owner
Ratio ⌄
Metric nameActivation
Table users
Converted activated
Base registrations
Time created_at
Dimensions countrysegment
Filter
Format Percentage
Private
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Order volume
August 2024
- Order volume
- 478,254
- Ad CTR
- 12.83%
- Activation
- 25.43%
- Checkout conversion
- 98.24%
MarAprMayJunJulAug
WeekMonthQuarter6MYear2Y5Y
‹ Last 6 months ›
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ActivationLogins
Second y-axis
Segment
Men 25-40 ✕Wome…
Women 16-24
Men 16-24
Men 40+
Women 40+
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28-day average
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murm.
“Braid has made a real dent at murm — every user can now find and analyse data themselves, with far less dependency on the data team.”Magnus Dahlbeck — Senior Director, Data & Platform @ murm
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Reports / Key metrics update
Share•••
Key metrics update
Last edited: YesterdayCreated by:
Johan Baltzar
Johan BaltzarExecutive summary
- Strong growth, +8.4% MoM and on track to hit quarterly targets
- Launch of the new onboarding flow moved to next month, analysis to follow
- Registrations up — campaigns from last month are still boosting acquisition
Order volume vs targetsNovember 2024
Order volume 100,698
Budget 2024 420,000
JanFebMarAprMayJunJulAugSepOctNovDec
Registrations vs targetsNovember 2024
Registrations 57,704
Budget 2024 90,000
JanFebMarAprMayJunJulAugSepOctNovDec
Key metrics
Regs vs activation August 7
Regs vs last week August 7
MonTueWedThuFriSatSun
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