Naming
"Kestrel" is always one word with a capital K. Feature and release names are proper nouns too, so capitalise them the same way (for example, "Kestrel Links"). The correct written form is "Kestrel" — never "kestrel" or "KESTREL", except inside the wordmark itself, where the lowercase drawing is deliberate.
Wordmark Recommended
The Kestrel wordmark is the default expression of the brand — drawn for legibility at small sizes on screen and in print, and the form most people recognise first. Keep the original drawing, spacing and proportions; don't re-set it in another typeface or squeeze it to fit. Reach for the wordmark in most situations unless a spec asks for something else.
Symbol
The Kestrel symbol condenses the identity into one glyph, tuned for impact at app-icon and favicon sizes. Use it at its original proportions and let it keep its clear space. It earns its place where room is tight, or wherever a graphic mark carries further than type.
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Colour
Kestrel's public identity runs on two colours: Ink and Paper. Holding to that pair across external and promotional material is what keeps the brand recognisable wherever it lands. A broader palette does exist, but it belongs to the product surfaces and to internal work — it isn't part of this kit and shouldn't be used to represent Kestrel outside.
Screenshots
Kestrel product screenshots are available to the press for accurate representation of the interface. Don't retouch them in ways that change what a feature does or implies, and keep enough surrounding context that the frame isn't misleading. Use the high-resolution files so type and charts stay crisp at print sizes.
Mockups
Mockups show how the marks sit on real objects and in real rooms. Use them as supplied — no recolouring, restretching or recomposing the scene. They exist for promotional work, and must never be arranged to imply a partnership or endorsement that Kestrel hasn't agreed to in writing.
Need a format that isn't here, or unsure whether a use is allowed? Write to the brand team.
Shortenthe distance to every click
See why Kestrel has become the link layer that careful marketing teams build on.