Welcome to our library of playbooks and field guides. Inside you’ll find methods, templates, and worked examples across every corner of research practice.
See how teams running research on Thornlark reached a 214% return over three years. A Kirkwall Research Total Value Assessment™ commissioned by Thornlark, March 2027.
DownloadWhere the hours and the budget actually go
Kirkwall Research value assessment
commissioned by Thornlark, March 2027
Whether you have run a hundred studies or you are writing your first screener, these guides walk through the craft — how to plan a study, run it cleanly, and turn what you heard into something a team can act on.
Discovery is the cheapest work a team can do and the easiest to do badly. Here is how to plan, run, and read an interview without leading the answer.
Learn how to put an unfinished idea in front of real people — choosing stimulus, writing neutral prompts, sizing the sample, and deciding what counts as a signal worth building on.
Everything worth knowing about moderated and unmoderated testing, and the practices that keep a session honest from first task to final debrief.
Improve the experience of care with consent-first methods built for clinical settings and regulated data.
Market sizing is where you work out whether the opportunity is real before anyone commits a roadmap to it. This guide covers the arithmetic and the judgement calls around it.
A survey can answer a great deal or nothing at all. Learn what surveys are good for, the question types that earn their place, and how to field one that people finish.
Curious what employee experience work involves? Get acquainted with the discipline and how it shapes retention, onboarding, and everyday tooling.