Wayfare

Chart new ground together

A partner network built for borderless commerce.

Become a Partner

Join a partner ecosystem built on candor and shared upside.

What to expect:

  • A conversation about your expertise and where it fits with Wayfare
  • Alignment on goals, fit, and how each of us likes to work
  • Overview of partner tiers — Trailhead, Waypoint, Summit
  • Integration paths, workflows, and joint pipeline
  • How we back you with enablement and co-marketing

Reviewed by:

PL4.8 SR4.6

Become a partner

PALOMINA REED  ROWE NORTHFELL AVMILAN The Otterbank HALLOWHOME

Invested in relationships

We keep our partner ecosystem small, focused, and intentional.

Built on candor and shared goals

That means deeper collaboration and more investment in the agencies we work with.

Extending the team

Our partners are true extensions of our team, representing Wayfare to clients and the broader market with expertise and care.

Partner Tier Eligibility

The Wayfare Partner Program exists to build a community of specialists who help merchants enter new markets with confidence. We reward alignment with our values, commitment to shared success, and impact on mutual clients.

We run a three-tier model — Trailhead, Waypoint, and Summit. Each tier carries distinct benefits, scaled to your growth and partnership with Wayfare.

WAYFARE COMMERCE TRAILHEAD PARTNER

Trailhead

  • Set out with us.
  • Straightforward revenue share & direct access to Wayfare specialists.
  • Help clients turn cross-border expansion & logistics into a competitive edge.
WAYFARE COMMERCE WAYPOINT PARTNER

Waypoint

  • Dedicated partner management & priority support.
  • Early access to training & enablement for upcoming Wayfare releases.
  • Exclusive co-marketing opportunities & Marketing Development Funds (MDF).
WAYFARE COMMERCE SUMMIT PARTNER

Summit

  • Preferred access to Wayfare-led marketing & demand generation activity.
  • Invitation to the Wayfare Partner Advisory Council (PAC).
  • Exclusive co-marketing opportunities & Marketing Development Funds (MDF).
  • Full access to ‘The Waystation’ brand community hosted by Wayfare.

Trusted by 480+ merchants

Become a Partner

Our partners

We take a deliberate approach to partnerships, so growth compounds on both sides. Our partners are specialists at expanding operations across borders, and we treat them as an extension of our own team when they represent Wayfare to their clients.

VELDT MARO BrightkilnDIGITAL lume COMMERCE-LAB ALDERWAY STUDIO ASK ORLA Vantablue: IMPACT ORBITSUPPLY CHAIN EXPERTS Grovewell™ TUNDRAGREY Made by Kilter Corda DOMINEA

Loved by operators. Trusted by merchants.

Dependable, results-driven and genuinely collaborative”

Priya RanganathanOperations Director @ Vantablue

The Waystation

A place for commerce leaders to compare notes, trade hard-won lessons, and find their next opening—free of sales pitches and stale vendor dinners. Through a curated members’ space and IRL gatherings that are actually worth the flight, The Waystation makes room for honest conversation, warm referrals, and partnerships that form on their own.

Learn More
Guests in conversation around a long candlelit dinner table — photo by Le Salama on Pexels

Ready to partner up?

Start with a short application so we can learn how your business works. Our team will reach out to explore where we fit together—and once you’re in, you unlock partner pricing, co-marketing support, product enablement, and room to grow alongside us. Let’s cover ground.

Become a partner