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Build deeper.
Rethink retail.

Around 268,000 independent shops run their storefronts on Kestrel — and every one of them sells in a way no default template anticipated. Our APIs open up checkout, inventory, and storefront rendering so you can build the piece that's missing.

Build apps for the problems merchants actually have

The GraphQL API and REST API reach into admin, the online store, checkout, and fulfilment.

Fit into workflows merchants already run

Embed your surface directly in the admin with Deckhand. Ship interfaces that feel native using the Harbour component library.

Let merchants sound like themselves

Write templates in Weft, our theme language. Start from Foundry, the fast, accessible reference theme.

Ship storefronts wherever people buy

Put Kestrel behind any web, mobile, kiosk, or in-game surface with the Storefront API and SDKs, plus whatever front-end stack you already like. Use Channel Kit to connect your own platform to merchants and their catalogues.

Start building:

Put your app or theme in front of every merchant on Kestrel

App Directory

Get your app in front of the merchants who need it. With ranked recommendations, category pages, and three billing models to choose from, the Kestrel App Directory is where shop owners go when something in their workflow breaks.

Theme Market

Sell themes to merchants building a brand rather than a catalogue. The Kestrel Theme Market supports tiered pricing, version histories, and merchandising by industry.

$4.72B USD Moved through apps and themes built by the Kestrel partner ecosystem in 2024
7 in 10 merchants install at least one third-party app in their first 90 days
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Five apps per shop Median number of apps a merchant keeps installed after the first year