Insights

See where the revenue actually comes from

Selling software asks for a different set of numbers — trial-to-paid rates, recurring revenue, churn by plan, the reason behind every refund. Ventrove keeps them in one place, so you can tell what is working, spend where it pays and stop guessing at the end of the month.

Last 30 daysDaily
612↑ 14% New customers
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Wren Salter ✓ Subscribed

wren.salter@fastmail.co · Leeds, England (2:13 AM)

First seen13 Aug 2024
Revenue$2,229.88
MRR$12.99
Orders (2) ∧
Wireframe Kit for Teams + 1 more13 Aug 2024 · $49.99 ···
Plateglass Mockups Pro1 Oct 2024 · $12.99 ···
Subscriptions (1) ∧
Plateglass Mockups Pro$12.99 every month ···
Licences (2) ∧
7QK4A2ZT-D3E64CE2-B5838E50-C9C2F6C0Expires 1 Oct 2025 · Active (1/5) ···

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2 Mar 2026 — 1 Apr 2026 ∨Daily ∨All products ∨
Revenue ∨
$18,742.90↑ 12%
vs. $16,731.04 last period
2 Mar18 Mar1 Apr
Orders ∨
1,208↑ 9%
vs. 1,108 last period
2 Mar1 Apr
Trial conversion ∨
11.3%
vs. 9.8% last period
2 Mar1 Apr
Avg. order value ∨
$86.40↑ 27%
vs. $68.03 last period
2 Mar1 Apr
MRR ∨
$21,377.55
vs. $19,204.61 last period
2 Mar1 Apr

I / 1

See your revenue clearly

Your figures deserve the same care as the work behind them. Read your position on one screen. Nothing costs more than a number nobody trusts.

I / 2

One ledger for every payment

With Ventrove you can take money 14 different ways, wallets included, and settle it all in one place. Sales tax and VAT filing sits with us.

I / 3

Signals that arrive on time

Stop waiting on a month-end export. Watch recurring revenue, refunds and order value move while they are still worth reacting to.

I / 4

Know who is buying

Keeping shop data and buyer data in one record means you can write to people as though you remember them. Context is the whole trick.

I / 5

Win back failed charges

More than blind card retries. From abandoned baskets to hard declines, find where the funnel leaks and close the gaps for good.

I / 6

Measure what you send

Writing to your list is half the job. See how each message actually lands so you can change course while it still matters.