A lifecycle messaging platform for teams who build email, push, in-app, and SMS journeys straight from live product data.
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Saw you opened the new routing board. Want a 10-minute tour before your team leans on it?
Bounce rate is 0.4%
Spam rate is 0.02%
Trusted by 7,400 teams worldwide to send data-driven messages every day
Visual flow builder
Build layered, multi-step journeys you can actually read — and change them the afternoon you need to.
Route every person by what they did, not by which list somebody remembered to update.
Tune each path and see which one performs with multivariate tests.
Split on any attribute, event, or model output — nested as deep as you need.
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Model steps
Call a language model inside a step, feed it real customer data, and let it decide at send time — no engineering queue.
No rigid action library. You write the instructions, pull in live audience signals, and shape exactly what comes back.
Run any prompt inside a flow step with customer and event data as context.
Write results back as flow or profile attributes to shape copy and branching.
Generate subject lines, product picks, or a tailored paragraph for each recipient based on behaviour, preference, and lifecycle stage.
Score accounts on recent sessions, firmographics, and engagement. Push the hot ones to sales or start a nurture track automatically.
Classify intent from survey answers, support threads, or in-product behaviour, then send people down the path that fits what they asked for.
Every channel, one thread
Drop the channel silos. Build a single interaction across whatever mix of touchpoints your customers actually use.
Automated flows: build cross-channel campaigns that follow one thread instead of five disconnected sends
One-time sends: schedule a single newsletter or fire an API-triggered broadcast at any audience you can define
Transactional messages: send password resets, receipts, and shipping notices over email or push from the same templates
Code an email from scratch, use the block editor, or start from one of our email and in-app templates.
Use attributes and logical statements to assemble a message per person, right as it goes out.
Deliver content in whichever language each customer picked, with per-locale variants.
Let people choose exactly which messages they want to keep receiving.
Run one cross-channel strategy across your app and site from a single platform.
Bring your data
Trigger timely, well-aimed messages against an up-to-date picture of every person.
From warehouses to analytics tools, connect the databases and applications you already run your business on.
Pipe events in from any warehouse or CDP, or post straight to the API.
Ship the web and mobile SDKs to identify people and target messages.
Use live data and open-ended conditions for lists, triggers, filters, conversion goals, and more.
Store as many data points per person as you need — names, preferences, plan state, anything you track.
Receive data from any external application and trigger campaigns without adding a third-party tool.
Keep your segments in step with the major ad networks so paid and lifecycle stop contradicting each other.
Sharpen targeting with data like the company someone works for, courses they took, or properties they own.
Track behaviour before someone signs up or logs in, then fold it into onboarding once they do.
Experiments and analysis
Watch the health of your messaging: leaderboards, segment membership, running experiments, and delivery metrics you can spot a dip in.
Reporting: run custom reports or export raw rows to dig into campaign performance yourself
A/B testing: try variations of content and cadence, inside flows and on one-off broadcasts
Conversion goals: define the metric that matters per campaign and track it end to end
Dashboards: compare metrics across campaigns, broadcasts, messages, links, and conversions in one view
Deliverability: keep a healthy sending reputation with dedicated IPs and warm-up guidance built in
Shared queues, one owner per thread, and a trail your teammates can actually follow.
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7,400 teams run their lifecycle programmes on Ridgeline and keep customers close.
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