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Subscriptions

Income that renews

Create, price, and run subscriptions on Wellspring

Turn a one-off audience into recurring revenue. Subscriptions are quick for you to set up and painless for your students to manage.

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Creator recording a lesson at home with a camera, notes and a laptop. Photo by Alena Darmel on Pexels

Why run a subscription?

Subscriptions are a dependable way to earn more from the work you have already published. Students on a subscription are worth 38% more over their lifetime than one-time buyers.

That is because a subscription gives you a reason to keep publishing, and gives your students a reason to keep showing up — which makes the whole catalogue feel alive.

Simple to run, on both sides

Subscriptions let you shape your content and your price tiers without ceremony, while your students stay fully in control of their own account.

Build your tiers

Set up tiers that unlock different products, perks, and private content inside your school. Bill monthly or yearly, stack an intro offer, or open with a free trial.

Overhead view of hands sketching plans on a wooden desk. Photo by Pavel Danilyuk on Pexels

A calm student experience

From the My subscriptions page inside their account, students can upgrade, move down a tier, or cancel on their own — without opening a support ticket.

Student working at a home desk with a laptop and an open notebook. Photo by Mikhail Nilov on Pexels

Plan details

Starter

Everything you need to publish your first tier

$34/month

Select Starter

All Starter plans include:

  • 1 subscription tier
  • 500 members
  • 4% transaction fee
  • 5 published products of each kind (course, coaching, downloads)
  • Community space

Studio

Deeper tooling and support for creators who are scaling.

$109/month

Select Studio

All Starter features plus:

  • Unlimited subscription tiers
  • Unlimited members
  • 0% transaction fees*
  • 50 published products of each kind (course, coaching, downloads)
  • 6 admin & author seats
  • Community space

Studio+

More products and custom roles for fast-moving teams.

$189/month

Select Studio+

All Studio features plus:

  • Unlimited subscription tiers
  • Unlimited members
  • 240 published products of each kind (course, coaching, downloads)
  • Custom user roles
  • Community space

*Studio, Studio+, and Enterprise plans carry 0% transaction fees on any Wellspring gateway (wellspring:pay or the Monthly Payment Gateway).

Wellspring plans renew automatically until they are canceled, and recurring charges may change with notice.
Cancel at any time. Standard processing fees apply. Questions? Write to support@wellspring.co

Resources to help you get there

Guides and teardowns made to help you get more out of subscriptions.

Build a subscription people keep

A walk-through of the new Subscriptions product and how to shape a first tier that earns more from the catalogue you already have.

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Nine habits of steady creators

How to launch a subscription that generates predictable income each month, and why it takes far less publishing than most people assume.

Read more

Field notes: a studio at 2,400 members

A ceramics teacher explains how she moved from one-off workshops to a subscription, and what she would price differently a second time.

Read more

Launch your subscription

Pick any paid plan on Wellspring and publish your first tier this week.

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