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The email platform made for independent writers

Build something that lasts with tools shaped around long relationships, not one-off blasts.

Letter #46: What I got wrong this week

Overview Analytics Recipients Clicks
Public Edit Open ↗
Email metrics
Total sent
87,204
Unsubscribes
418 unsubscribes1.06% of emails opened
Complaints
29 emails marked spam0.07% of emails opened
Engagement funnel
Received
86,911 99.6%
Opened
39,144 45.0%
Clicked
5,127 5.9%

Send emails that look like you, without the fuss

The Wrenly editor bends a template around your writing and your look, so what arrives in the inbox reads as yours — and still earns the open.

Start further along than a blank page

Our templates are drawn by working designers and the code is handled, so every letter begins somewhere better than an empty document.

Write to one person at a time

Straightforward and advanced personalisation let you tailor what each reader sees, which tends to mean warmer replies and steadier engagement.

Always tuned for deliverability

We work behind the scenes, and alongside the writers who use us, to keep delivery rates high so a carefully-made letter actually reaches the people who asked for it.

99.4%
Delivery rate
43%
Average open rate
1

Choose exactly who hears from you.

2

Write the thing.

3

Send it now, or put it on the calendar.

A writer at a desk with a book open in front of shelves — photo by Yan Krukau on Pexels
Most of my members have no idea Wrenly is behind any of it. They just get the letter, every single week, without fail. How precise it lets me be is the reason I stopped shopping around. It has earned the money twice over.
Jolie Marchand
Founder of The Long Table

The growth engine behind the work

It starts with finding the people who already like what you do. Wrenly hands you the tools to reach them and turn a passing visit into a subscription.

Turn passing readers into subscribers

Grow the list with opt-in forms and landing pages designed by people who do this for a living. Offer a guide or a worksheet in exchange for an address and keep the conversation going.

The quiet power of word of mouth

Spend less time on promotion and more on the work. With other Wrenly writers pointing their readers your way, the list keeps growing while you write.

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Total subscribers
9,340
Last 90 days
Visitors
18,206
Subscribers
1,684
Conversion
9.25%

Sort the list. Send more of what fits.

Every subscriber arrives for a different reason. Wrenly makes it easy to group them with tags and segments based on what you already know, so the next letter lands closer to the mark.

One list, many shapes

Organise by interest, by where somebody signed up, by what they've bought — or by anything else that helps you write to them properly. Go as fine-grained as you like.

Reach only the people it's for

The more you tag, the more relevant each send becomes. Write one letter and let different sections appear for different segments.

Take the busywork out with automations

An automated journey works like a quiet assistant — welcoming, nudging and selling in the background. Once you can see it running properly, you can get back to the writing.

The right letter at the right hour

Decide what goes to whom and when, then let it run so every subscriber gets the version of the story that makes sense for them.

Give each subscriber their own path

Automations do more than send a set of emails. You can pull somebody out of a pitch sequence the moment they buy and move them straight into the next thing.

Numbers you can act on

See what's working and how your readers are meeting your writing, so the next letter can be the one they were hoping for.

Subscribers

Net new subscribers Total subscribers Engagement ▾ Deliverability ▾ Purchases Unsubscribes
Lifetime totals 38,617Total subscribers
Last 90 days 41.36%Avg open rate 2.14%Avg click rate 412KEmails sent
Today 78New subscribers
Working with Wrenly is the closest thing I have to hiring a second person. It ships the letter, keeps the list tidy, and leaves the writing to me.
Portrait of Renata Oyelaran — photo by Jake Nackos on Unsplash Renata Oyelaran Author and speaker

Every letter should land

Writers who mean it send with Wrenly.

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