Campaigns
Email, SMS, and RCS campaigns without additional markup.
Profile-based pricing
Halyard bills on the number of Profiles you target in a given month.
- Up to 24,000 Email, SMS or RCS sends**
- Global coverage for SMS and RCS
- Journeys, CDP, templates, integrations and more
- GDPR tooling & enterprise controls
- Dedicated support plans
- Advanced deliverability services
*Price is for an annual upfront contract
**RCS and 3rd party SMS fees charged where applicable without additional markup.
Enterprise pricing
For teams reaching more than 40,000 monthly profiles.
- Unlimited Email, SMS or RCS sends**
- Global coverage for SMS and RCS
- Journeys, CDP, templates, integrations and more
- GDPR tooling & enterprise controls
- Dedicated support plans
- Advanced deliverability services
*RCS and 3rd party SMS fees charged where applicable without additional markup.
Not on a Halyard Campaigns plan?
Check your SMS and RCS rates here.
How our pricing works
Halyard bills on the number of Profiles you target each month. Every platform feature is included at no extra charge.
- Signup forms to capture subscribers
- Customer profiles & audiences
- Journeys, campaigns, and chatbots
- Email, SMS, and RCS templates
In what country are the majority of your profiles based?
How many SMS do you plan to send?
SMS prices below include carrier fees.
Messages sent through the platform to your profiles.
$0 $0.02184 per SMS
How many RCS messages do you plan to send?
Halyard does not mark up RCS. Only carrier fees apply.
$0 $0.11470 per marketing conversation
*Carrier fees are based on your use case. See rate detail here.
How many numbers do you plan to send from?
Business messaging numbers for high throughput.
$0 $11 per number
A long SMS-enabled number suitable for 2-way use cases.
$0 $38 per number
Use your brand as the sender, suitable for 1-way use cases.
$0 $0 per number
Third party SMS fees are estimated. See all carrier fees for the US and Canada here.
Everything you need to grow
Automation and AI built for operating teams.
Get more done with Halyard
Get more out of the Halyard platform.
Support
Provide fast support on live chat, SMS, RCS, Email and more with Halyard Service Cloud.
Support
Talk to customers on every channel without compromising on experience.
Developer
Access the full messaging platform to reach customers through Email, SMS, RCS, and Verify channels.
Developer
Access every Channel API through Halyard Developer Cloud.
Compare Halyard with
How Halyard stands out against the alternatives
With Halyard, you pay no markup on SMS
| Relayo | ||
|---|---|---|
| SMS price incl. carrier fees | $0.02184 | $0.0391 |
| Platform | $38 | $0 |
| Monthly total | $693.20 | $1,173.00 |
*Carrier fees may apply when receiving SMS in the US.
With Halyard, inbound SMS is free for 10DLC and shortcode
Relayo bills customers for inbound SMS, which means you get charged when anybody messages you. With Halyard, inbound SMS is free for 10DLC and shortcode*.
*Carrier fees may apply when receiving SMS in the US.
With Relayo, you still pay for a separate CDP
Halyard ships CDP functionality out of the box, directly integrated into the platform, while Relayo bills its data layer as a separate product.
With Relayo, you still pay for a separate email suite
Need to send marketing email? You will need a second Relayo contract for it. Halyard lets you send Email, SMS and RCS from the same platform.
With Halyard, you don't need to ask your developer
Relayo is built for developers, which means every change requires engineering time. With Halyard, your team can make changes directly and run more experiments each quarter.
Relayo offers no built-in way to grow your list
With Relayo, even a simple signup form turns into a custom engineering project. With Halyard you can publish forms anywhere with a single click.
*Based on an internal pricing analysis conducted in March 2026, comparing the price of sending SMS through Halyard Campaigns to those sent through Relayo. Prices may vary based on many variables such as location, service configurations, platform fees, operator costs and/or promotions. This comparison does not encompass all possible market offerings and may not reflect future price changes. Verify current prices and features before making a purchase decision. Halyard is a competitor of Relayo and is not affiliated with Relayo. Trademarks mentioned belong to their respective owners.
Frequently asked questions
Any questions left unanswered?
How do I access this new pricing?
Why are you removing the SMS markup?
How do I get pricing for MMS?
What if I go over the messaging limit?
How do the RCS and 3rd party SMS fees get charged?
