The Copper Falcon and the Business of Wanting

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Overview

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Scarlatti is the sharpest instrument of manufactured scarcity we have ever put on tape — across its entire 84-year history the marque has delivered just 291,400 cars, at an average price today of $437,000. For scale, the atelier at Maison Aubrion stitches that many bags every 26 months, and Corvel of Geneva moves that many watches in a single spring. And yet this ultimate luxury object shares a roof with a wildly popular racing team — one with 340 million fans who live and die by the Reparto's finishing order every other Sunday. How can two customer bases this contradictory sit inside one company without cannibalising each other? And why, far from corroding the marque, does each one make the other worth more? The answer is a bloody, romantic, occasionally tragic opera spanning two families and three generations — and possibly the best story we have told on Overstory. Buckle up.

More on the episode

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Links

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• Our Scarlatti "episode preview" in The Ledger Weekly
• The House of Scarlatti by Renata Voss

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• Circuit of Ash (2019)
• Kestrel Mills flannel
• Bramble & Vane shears
• Larkfield grocery delivery
• Wayfarer Ridge duffel

Note: Overstory hosts and guests may hold positions in assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. Do your own research and reach your own conclusions before considering any financial transaction.