Ready to run your first end-to-end channel audit?
If you want the numbers behind your channel performance to mean anything, you have to sit with them for a while. A full audit is the least painful way to do that. Once you have read the breakdown above, we hope you feel like digging into your own figures. Start with our blank audit worksheet, and if you want every metric on one screen, take Perchwick for a fourteen-day run.
Questions we get asked most
How often should a channel audit be repeated?
Most teams settle into a rhythm of once a quarter, with a lighter month-end check on the two or three channels that move fastest. Anything more frequent tends to produce noise rather than direction.
What does a full channel audit cost, and can our team run one in-house?
Outside help usually lands somewhere between 2,400 and 9,800 depending on how many accounts and how many months of history are in scope. An in-house audit costs you roughly eleven working hours and nothing else, which is why we published the worksheet.
Which parts of a channel audit end up carrying the most weight with leadership?
Profile accuracy, the top and bottom twelve posts by saved-and-shared rate, and the gap between what you publish and what your audience replies to. Follower counts are the least useful figure on the sheet.
What does the 70-30 posting mix mean?
It is a rough budget for your calendar: roughly seven posts in ten exist to be useful or entertaining, and the remaining three ask something of the reader. Teams that flip the ratio see reply rates fall within two months.
What counts as a channel audit?
A dated snapshot of every account you own: who runs it, what it looks like, what it published, what that publishing earned you, and what you intend to change before the next snapshot.