Common questions and answers
Why does Whitfern place conditions on the way its brand assets can be used by others?
The conditions keep every appearance of the mark consistent, which is what lets a reader recognise Whitfern on sight and never wonder whether we stood behind something we did not publish. They also keep the trademark itself enforceable when somebody misuses it.
Can I print the Whitfern mark on something I sell, such as apparel or drinkware?
No. Merchandise carrying the mark reads as an official Whitfern product, so it needs a written licence from our brand team before any run is produced.
Do I have to file a separate request every time I reuse the Whitfern brand assets?
Not for routine editorial mentions. A new request is needed whenever the context changes materially — a different product, a different market, or a campaign that runs longer than the one you were cleared for.
What if I want the Whitfern mark to appear in a broadcast or a film — how do I ask?
Send the script pages and a rough cut of the scene through the request form. Screen usage is reviewed case by case and usually takes about ten working days.
May I merge the Whitfern brand assets with my own wordmark, recolour the shapes, or redraw them so they sit better with the styling of my site or my packaging?
No. The mark ships in fixed colourways and fixed proportions. Locking it up with another wordmark, tinting it, stretching it or rebuilding the outlines all fall outside what the guidance permits.
Can Whitfern brand assets appear in a book, a play or a film?
Incidental, factual references are fine. Anything that implies sponsorship, endorsement or a partnership needs clearance first.
May I reuse a Whitfern logo file I found somewhere else on the web?
Please do not. Copies circulating elsewhere are usually out of date, badly cropped or the wrong colourway. Always pull the current files from the brand centre.