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Onboarding step leads the queue, payment step stays under watch (01:02)
Plan picker reached often, rarely completed — tier labels unclear

frame properly before we dig into any of this. So I'll be looking only at the onboarding step, and not the whole signup path we shipped back in March.

keep the onboarding step front and centre, since it only shipped last week.

show up a bit later, right around the payment step.

rank onboarding first but keep an eye on what happens once the plan is confirmed.

plenty of people reach the plan picker and never choose one. Any theories on your side? My hunch is

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04:20 08:05

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IN 01:12 OUT 07:48

00:0002:4405:2808:1210:5613:40

R Ravi · 00:09

hold on, let me set the frame properly before we dig into this. So I'll be looking only at the onboarding step, not the whole signup path from March. (Revised)

N Nadia · 00:34

My vote is we keep the onboarding step front and centre, since it only shipped last week.

R Ravi · 00:47

Though the drop-off tends to show up a bit later, right around the payment step.

N Nadia · 01:02

Fair enough. Let's rank onboarding first but keep an eye on what happens once the plan is confirmed.

R Ravi · 01:16

Right, so the dashboards say plenty of people reach the plan picker and never choose one. Any theories on your side? My hunch is they can't tell the tiers apart at a glance from that screen. What do you reckon?