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Period 1
Period 2
Assumptions
?
12
Pipeline engine
#Organic signups
#Organic signupsprior period
ƒ
0
0
#Discovery calls held
#Organic signupsthis period
ƒ
0
0
#Outreach calls held
24
#Outreach touches sent×
ƒ
0
0
#All calls held
#Outreach calls held＋
ƒ
0
0
#Trials started
#All calls heldthis pe
ƒ
0
0
New driver
Account build
#New accounts
#Trials startedt-Cycle (periods
ƒ
0
0
#Retained accounts
#Accounts due to renewthi
ƒ
0
0
#Lapsed accounts
−roundup(#Accounts due to
ƒ
0
0
#Active accounts
#Active accountsprior per
ƒ
0
0
#Accounts due to renew
#New accountst-Term leng
ƒ
–
–
#Carried accounts
#Active accountsthis period
ƒ
0
0
New driver
Bookings build
$New bookings
#New accountsthis period
ƒ
$0
$0
$Lapsed bookings
#Lapsed accountsthis peri
ƒ
$0
$0
$Retained bookings
#Retained accountsthis per
ƒ
$0
$0
$Total bookings
#Active accountsthis period
ƒ
$0
$0
New driver