IDEAS FOR A NEW TRAIL APP

Section 1
Audience research

Audience Research

Who rides

  • Age spread
  • Trail vs. road split
  • Home region

What they want

  • Preferred route length
  • Features they miss today
Ask 6 club members this week
Recruit 2 route leads
Route sync across devices
Offline maps for long climbs
Photo checkpoints
Weekly club leaderboard
Pace bands per segment
Shared kit checklist
Revenue paths

Membership tier

Weigh a recurring membership against a one-off unlock. A tier gives a steady base while trail guides and route packs stay the reason people renew each season.

In-app upgrades

Let riders buy the pieces they actually use — extra map regions, a training block, or a printed route card — without moving everyone onto a plan.

Sponsored routes

Local shops and race organisers can sponsor a route or a segment, which funds the free tier without putting ads in the middle of a ride.

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Board owner portrait — photo by Thanh Xuan Nguyen Ly on Pexels 12:04