Total sessions reached 1,284,600 across the ninety-day window, up 11.4% on the prior period. The lift was uneven: most of it landed in the final three weeks, and weekday sessions ran well ahead of weekends.
Direct visits accounted for 38.42% of sessions, which usually points to returning readers and saved links rather than any paid push.
Organic Search drove 46.31% of arrivals, split roughly three to one between non-branded and branded searches.