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Billing overview

See how your key subscription metrics compare with similar companies running recurring billing on Havenpay.

ARR You: US$2.4M
ARPU You: US$78
Business model

MRR growth rate

54th percentile
3.1% 2.4% median
9.0%
-4.0%
February 2024January 2025

Subscriber LTV

22nd percentile
US$614 US$871 median
US$1,480
US$0
February 2024January 2025

Net MRR churn rate

92nd percentile
1.2% 3.6% median
12.0%
0.0%
February 2024January 2025

Subscriber churn rate

88th percentile
2.7% 4.9% median
12.0%
0.0%
February 2024January 2025

Where the gap sits

Three cohorts account for most of the distance between your lifetime value and the peer median this quarter.

Monthly plan, self-serve
US$286 LTV
US$412 below median
Annual plan, sales-assisted
US$1,940 LTV
US$1,069 above median
Trial conversions, 14-day
US$523 LTV
US$175 below median