9:41

Tenure isn't the only signal to weigh. We also want to reach members who are likely to renew when the season ends.

Member Count

25% 20
75% 29
Tenure (mo)

Minimum renewal rate (%)

40 55 70 85

We can narrow our data by dropping members whose renewal rate sits below the mark. Narrowing pulls the median up and tightens the interquartile band.