Upgrade to a paid plan Revenue
Track people who move from a free workspace to a paid one.
Organize your messaging around the outcomes you actually care about. See which sends move the number — double down on what works, retire what doesn't.
Track people who move from a free workspace to a paid one.
Track when someone enters the 'New accounts' segment.
Track people who opt out of lifecycle communications.
Track people who run a core workflow for the very first time.
Define success, measure impact, and attribute the source yourself.