Conversion Paths
Follow a viewer from the first mid-roll they saw to the checkout they finished, across every device they watched on. Paths are stitched from watch sessions, not cookies, so co-viewing on a living-room screen still resolves to one person.
- Median path length
- 4.3 touches
- Lookback window
- 28 days
Audience Lift
Hold out a matched slice of your target audience, then compare recall, consideration and search volume against the exposed group. Studies close automatically once the sample clears significance.
- Avg. recall delta
- +11.4 pts
- Time to read-out
- 9 days
Cohort Signals
Break delivery down by age band, region, platform and the categories a viewer actually watches — modelled from aggregate viewing, never from personal identifiers. Cohorts smaller than 840 viewers are suppressed before they reach a report.
- Cohorts available
- 318
- Refresh cadence
- Every 6h
Chat Sentiment
Read the room second by second. Chat volume, emote mix and message tone are scored against the stream timeline, so you can see exactly where a read landed and where the audience checked out.
- Messages scored
- 2.7M / day
- Languages
- 17
Sponsorship Yield
Value every branded segment a creator runs — overlay time, verbal reads, panel placements and clip re-shares — then price the next flight against what the last one actually returned.
- Tracked placements
- 1,382
- Median yield
- 2.4x