Elias Prynn, portrait by Korede Adenola on Pexels
Noor Pelland, portrait by Foto Sushi on Pexels PLURIO SELECT

Noor Pelland

Noor is accepting new clients

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SKILLS

Packaging Retail Design Signage

ABOUT

I’m an identity designer working mostly with small retail and food brands. After eight years art-directing shoots, I care a lot about how a mark survives contact with real shelves, bad lighting and a phone camera. Most projects start with a week of looking before anything gets drawn.

Shape Retail Brands Worth Keeping

Zaffre Goods packaging โ€” unlabelled skin care bottles, photo by Polina on Pexels

Zaffre Goods

Zaffre Goods (ZFR) makes small-batch skin care for people who actually read the label. Identity, packaging system and a shelf language built to hold up under bad lighting.

Pelagic Index printed edition โ€” open book, photo by alleksana on Pexels

Pelagic Index ’24

Landing page design for the Pelagic Index, an annual survey of independent studio economics. Ninety pages of tables turned into something you can actually scroll.

Porthaven Coffee Bar counter shelf, photo by Lius Hansen on Pexels

Porthaven Coffee Bar

A two-room coffee bar on a corner nobody looked at. Naming, signage, cup system and the little menu board that does most of the work.