Oddfield Studio — independent brand and commerce practice
Work with us

We design and build brand-first commerce into revenue.

Oddfield Studio creates recognizable identities, expressive storefronts, and thoughtful systems for brands with something real to say.

See selected work

Conversion optimized doesn’t mean design comes second.

Selected workView all projects
Daywell CulturesBrand · Storefront · Growth
Sweet IndexStrategy · Development
98%healthier storefront load consistency
4.6weeks average build from design system
87%of projects expanded into a second brief
12+years building for ambitious commerce

Oddfield builds exceptional storefronts and the brands behind them. We combine senior talent with an efficient process to deliver work that is considered, cohesive, and built to convert.

North Parlour
Rip Vale
Phoenix
Haliday
Good Matter
Riyoko

Websites

Story-rich storefronts designed for the way people actually browse and buy.

From strategy to launch
Shopify · Headless · Systems→

Conversion

Measured improvements grounded in evidence, not trend-driven tinkering.

Useful experiments
Research · Testing · Iteration→

Branding

Distinct identity systems that carry from the first impression to the package.

A coherent whole
Positioning · Identity · Toolkit→
“Oddfield didn’t just redesign our site. They found the useful idea inside our brand, then gave it enough structure to work everywhere.”
Selma Louanis · Founder, Rivet & Root
Certified commerce partnerDirect platform access, a dedicated partner channel, and fast escalation on complex builds.
More selected workRole and results

Cherrypick

  • Brand platform
  • Commerce design
  • Build system
→

Rip Vale

  • Identity refresh
  • Shopify build
  • Growth design
→

Liquid+

  • Research
  • UX direction
  • Subscriptions
→

Daywell Cultures

  • Brand strategy
  • Storefront
  • Content system
→

Big Soft Luxuries

  • Positioning
  • Packaging
  • Retail site
→

Phoenix

  • Replatform
  • Theme system
  • Optimization
→

Haliday

  • Identity
  • Campaigns
  • Commerce
→

Riyoko

  • Audience study
  • Site system
  • Launch
→

Three ways to build

Choose the shape that fits

Theme contractor

Template-led visual system
Cost-first scope
Limited brand expression
Hand-off at launch

Oddfield

Senior team from strategy through build
Cohesive brand and storefront system
Evidence-led conversion thinking
A platform ready for the next brief

Traditional agency

Large cross-functional roster
Long discovery cycle
Separate design and development teams
Ongoing retainer model
Meet the people

Meet your Oddfielders, a senior team with roots in commerce, fashion, culture, and product design.

Jia Calven

Design director

Amir Mbaye

Technical director

Audra Warren

Brand strategist

Devon Winslow

Senior designer

Matias Rosen

Developer

Samantha Greene

Producer
You got your brand this far. We’ll do the Oddfield.Start a project
How the studio beganRead the story →
Where to meet us nextField notes →