Wholesale operations, reworked

Wholesale operations shouldn't rely on constant manual fixes.

Morrowgate connects every commercial workflow and gives operators AI support that understands the customer, catalogue, and context.

SALES ORDERS / MORROWGATE12 NEED REVIEW
CONTRACT SIGNAL

Updated terms detected

STOCK RISK

3 lines need action

MARGIN

+4.6% this week

ORDERS REQUIRING ATTENTION
Calloway StoresReview
Atlas GoodsReady
Harvest HouseReview
Eastward SupplyReady
Portrait by Jake Nackos on Unsplash
“Our team stopped chasing every order by hand. Morrowgate shows us what matters, prepares the answer, and lets operators stay in control.”Siena Patel · Commercial Director
Built for the trade

Built for wholesale.
Powered by AI.

One operating layer for every customer, every order, and every commercial decision.

AlderKindredNorthfieldTildenRivetObanCanvas
Portrait by Thanh Xuan Nguyen Ly on Pexels
Customer story / Sable & Row
“With Morrowgate, our sales cycle sped up overnight. Because our team can see more, decide more, and serve customers with confidence.”
Marisol Vela · Chief Revenue OfficerRead the story
41%Faster order resolution
19%Margin recovered
24K+Products governed
8xMore account context
One commercial system

All your wholesale workflows.
One AI-powered platform.

Order intelligence

Resolve incoming orders against contracts, inventory, and account history.

Account guidance

Give every seller relevant context before they call or quote.

Catalogue operations

Keep product data accurate across every selling surface.

Payment oversight

Track risk, terms, collections, and exceptions in one place.

MorrowOrder

Orders that understand their context

Read every line against customer agreements and live operational constraints.

Cavendish Home14 linesReview
Northern Cookware8 linesReady
Rook & Mason22 linesReady
MorrowShop

A storefront tuned to every buyer

Personalise assortments, terms, and service without hiding control from your team.

Contract pricingMatchedLive
Reorder listUpdatedLive
Credit statusClearLive
MorrowStudio

Catalogue work without the queue

Enrich and publish dependable product information across every market.

Spring range481 SKUsReady
Image review37 SKUsAction
Translations6 localesReady
MorrowPay

Cash flow with a commercial memory

See account context before chasing a balance or changing a term.

Winslow TradeDue 8 SepClear
Paper AcreDue todayReview
Forest HallDue 13 SepClear
Always-on operators

AI co-workers for the work between systems.

Each one understands your commercial model, follows your controls, and leaves a readable trail.

Order desk co-worker

Reads inbound orders, checks terms, asks for missing context, and prepares exceptions.

12 tasks completed today

Account planner

Builds a precise account view from orders, meetings, margin, and open opportunities.

8 accounts briefed

Product data steward

Finds incomplete attributes and proposes accurate updates before publication.

481 records checked

Collections partner

Plans follow-up from terms, promises, disputes, and relationship context.

34 actions prepared
ACCOUNT PLAN / HOLLOWAY HOME
Margin movement+3.8%Good
Open orders7Review
Next actionRenew termsDrafted
Portrait by Ben Khatry on Pexels
Customer result / Harbor & Pine
“Our reps see account needs immediately, understand the commercial history, and spend their energy on the relationship. Morrowgate changed the quality of every decision.”
Arun Mehta · VP of Commercial Operations

Morrowgate powers wholesale businesses across industries.

Flexible enough for the way your sector works, structured enough to keep every process dependable.

Home, design & interiors
Food, beverage & hospitality
Health & beauty
Industrial & building materials
Connected by design

Plug into your wholesale stack with zero friction.

Morrowgate sits across the systems your teams already use and makes their context useful.

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Learn what's working in modern wholesale.

Field notes, operator interviews, and practical guides for commercial teams.

Guide

Tariff anxiety? Learn how to reduce the impact and stay compliant.

Clear actions for pricing, contracts, and product data.

Report

Five signals your order desk is overloaded

Interview

Inside the modern wholesale operator

A better operating model

Finally, a wholesale commerce platform that adapts to you.

Book a demo
Small-business owners at a team event by Ivan S on Pexels
What exactly is Morrowgate?+
How does it integrate with existing wholesale software?+
Which teams use the platform?+
How does Morrowgate keep data secure?+
How quickly can we launch?+