Inclusive design
Mobile
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Two weeks of counter observation turned into a pickup-first ordering flow that skips the address step entirely.
16
5
Service design · case study
Designing a workspace that actually earns the second visit.
A customer journey map for Hearthside — a small coworking brand for solo founders. Seven stages, eleven pain points, six moments that move renewal.
HearthsideClient (fictional)
SoloService design
2 weeksSelf-directed
Most coworking brands share one problem: acquisition is easy, retention is not. This map finds where the drop happens.
27
6
404
