Visual weight & composition
“NOR” drifts right while “VA” hugs the left, opening an awkward negative-space pocket mid-mark.
The lockup reads lopsided; the eye has nowhere to rest.
Re-align so the silhouette resolves into a clean rectangle, or commit to deliberate asymmetry.
Distinctiveness & recall
Bold grotesk lettering plus two arbitrary chevrons. Nothing ownable is happening.
In a crowded category it recedes, blurring into other “VA” or “NOR” marks.
Add one symbolic element — a monogram or quiet glyph — that holds up without the wordmark.
Scalability & versatility
The thin-to-medium chevrons vanish or turn muddy at favicon size or in one colour.
A mark has to survive 16×16 px and a four-storey wall without losing clarity.
Even out stroke weight, or simplify to pure typography that tolerates extreme scaling.
Overall craft
Custom chevrons married to stock bold type read as a weekend project, not a settled one.
First impressions of a brand form in roughly 400 ms, and the mark carries most of that.
Tighten kerning, reconcile stroke weights, and correct optical alignment for a deliberate finish.
Quick summary
The strongest parts are the confident grotesk and the high-contrast ink-on-paper palette. The weakest parts are the arbitrary chevrons and the fragmented, off-balance lockup, which together make the mark feel unresolved and less considered than it could be.
Would you like me to sketch two or three redesign directions — chevrons removed, integrated, or replaced — so you can compare them side by side?