Designing digital journeys people understand—and act on.
Lantern Metric is a conversion-focused studio combining research, UX, writing, and visual systems to make complex offers easier to choose.
8M+sessions studied
75+experiments shipped
95%referral-led work
12markets reached
Proof, not promises.
Comet Health
Product · PositioningJuniper House
Brand · WebAster Finance
UX · ExperimentationSERVICES
One team from question to outcome.
Research & direction
Customer interviews, journey analysis, analytics, and a focused opportunity map.
Conversion design
Clear structure, persuasive writing, and interface choices grounded in evidence.
Testing & iteration
Measured experiments and careful learning loops that improve the whole system.
A direct path to better decisions.
Listen
Understand people, context, and commercial constraints.
Frame
Choose the clearest problem worth solving first.
Make
Prototype the message and experience together.
Learn
Ship, measure, and turn evidence into the next move.
RESULTS SPEAK LOUDER
+38% trial starts for Comet Health.
“They found the friction everyone else had learned to ignore.”
Rina Clarke, VP GrowthClear scope. Senior attention.
From $12,800
Four-week foundation sprint
Research, opportunity map, priority concepts, prototype, and measurement plan.
Check availability →What the work felt like.
“The clearest outside perspective we’ve had in years.”
Emil Brandt · Vale
Emil Brandt · Vale
“Every recommendation connected to a real customer behavior.”
Maya Li · Aster
Maya Li · Aster
“Fast, calm, and unusually rigorous.”
Joel Nwosu · Juniper
Joel Nwosu · Juniper
Useful answers.
Who do you work best with?+
How long does a project take?+
Can you join an internal team?+
Do you run the experiments?+
Read design in the wild.
The useful research brief
Metrics with meaning
LET'S TALK
Bring us the hard question.
Tell us what needs to change and why now.